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        Explainer Videos

        The explainer video can be long or short— but ultimately, it is for your audience to understand. Your audience has never been LESS likely to read swathes of text. The audience is looking for a shortcut to get information quickly and in a concise format. This is where PromotEdges thrives, our in-house team of animation experts, voiceover artists, storyboard artists, scriptwriters, and motion graphics designers convert complex into fun and detailed information in compelling video format. 

        Explainer videos often strike a chord and get your message across in a digestible format. These videos are meant to give less stress and explain more. At PromotEdge, we specialize in creating compelling explainer videos that simplify complex concepts, ensuring your audience fully understands and appreciates your digital assets. The prime motive of the explainer video remains to establish an understanding among users in a 30-second to 3-minute video.

        The explainer video can be long or short— but ultimately, it is for your audience to understand. Your audience has never been LESS likely to read swathes of text. The audience is looking for a shortcut to get information quickly and in a concise format. This is where PromotEdges thrives, our in-house team of animation experts, voiceover artists, storyboard artists, scriptwriters, and motion graphics designers convert complex into fun and detailed information in compelling video format. 

        Explainer videos often strike a chord and get your message across in a digestible format. These videos are meant to give less stress and explain more. At PromotEdge, we specialize in creating compelling explainer videos that simplify complex concepts, ensuring your audience fully understands and appreciates your digital assets. The prime motive of the explainer video remains to establish an understanding among users in a 30-second to 3-minute video.

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        Where Every Logo Tells A Success Story Our 200+ Collaborations.

        Our Approach and Working Process

        The working process involves initial stages such as concept and script writing, followed by the creation of storyboards, illustrations, and voice-over, and concludes with the final stages of editing and animation.

        One

        Concept & Script Writing

        We begin by gathering all the information from our client. Our team sends questionnaires to the client to learn about the business, the product/service that needs to be explained, and the target audience with which our in-house writer creates the script for the video. 

        Two

        Working on Storyboard

        A mood board and storyboard are created based on the concept and script writing. This involves the type of video content which will be created, this can include animation, live footage, or text-based audio. In this, we outline each scene and transition creating a visual roadmap for the explainer video.  

        Three

        Illustration and voice-over

        The storyboard is converted to animation or desired illustration which includes rendering of the video with voiceovers to make videos that are easy to understand. In this process, we also add brand voice, and call-to-action if required. 

        Four

        Editing and Animation

        In this stage, the animation, and voice-over are synced together with sound effects and background music. Through seamless animation, we ensure that every frame is a testament to the narrative, capturing attention and delivering a polished, professional masterpiece that reflects your brand with flair. 

        Our Approach and Working Process

        The working process involves initial stages such as concept and script writing, followed by the creation of storyboards, illustrations, and voice-over, and concludes with the final stages of editing and animation.

        One

        Concept & Script Writing

        We begin by gathering all the information from our client. Our team sends questionnaires to the client to learn about the business, the product/service that needs to be explained, and the target audience with which our in-house writer creates the script for the video. 

        Two

        Working on Storyboard

        A mood board and storyboard are created based on the concept and script writing. This involves the type of video content which will be created, this can include animation, live footage, or text-based audio. In this, we outline each scene and transition creating a visual roadmap for the explainer video.  

        Three

        Illustration and voice-over

        The storyboard is converted to animation or desired illustration which includes rendering of the video with voiceovers to make videos that are easy to understand. In this process, we also add brand voice, and call-to-action if required. 

        Four

        Editing and Animation

        In this stage, the animation, and voice-over are synced together with sound effects and background music. Through seamless animation, we ensure that every frame is a testament to the narrative, capturing attention and delivering a polished, professional masterpiece that reflects your brand with flair. 

        Testimonials

        Client Happiness Speaks Volumes

        Got Questions? Explore FAQs for Insightful Answers.

        How long does explainer video production take?

        The production of an explainer video can take anywhere from 4-8 weeks, the timeline varies on factors like styles, the complexity of the work, and post-production work (such as sound and voice-over). 

        How long should an explainer video be?

        The ideal length for an explainer video typically depends on the content. For say,  it is a corporate onboarding video can be anywhere from 2-3 minutes, however, a product launch or installation video can be 10 minutes long.  The duration is suggested based on the content of the video, so it holds the viewer’s attention and effectively conveys the key message without overwhelming the audience. 

        What styles of explainer videos are available at PromotEdge?

        There are various styles of explainer videos, including animated videos, whiteboard videos, motion graphics, live-action videos, and screencast videos. The choice of style depends on your brand’s personality, target audience, and the specific message you want to convey.

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