Creative Design for
Real Estate Industry
The first step to become successful in the real estate sector is by building connection, trust, and emotion with your customers. And nothing communicates these better than creative design. We belong to a generation, where it’s about “to be seen” or “to be forgotten”.
Creating a sensation once with stunning visuals will not be enough to cut your way through the competition. You need to be sincere, indelible, and consistent when sharing your brand vision visually. Working with a reliable creative designing team like PromotEdge can help you maintain your brand presence in the digital world. Our design and communication teams can help you bring your vision to reality with stunning creatives.
Be it creating a brand identity, packaging, or translating your positioning through appropriate tools, you name it and our designing team will provide it to you whenever needed. At PromotEdge, we work with the best talents in the industry who have the experience and imagination to develop creatives that would intrigue your customers to remember your name when choosing a realtor/builder. Our confidence comes from the insights and data-backed research we perform to make your brand stand out from the crowd.
Visuals that speak louder than just words
Brand campaigns are strategic tools that create a unique identity for your business. For realtors/builders, brand campaigns are not just a part of marketing, it’s a representation of how you invite people to explore your property and your story.
A home is not just a place surrounded by walls, it nurtures memories, warmth, and emotions. As your creative partner, PromotEdge brings out the positive aspects and moments through our brand campaign. Based on your requirements and vision, we made campaigns for awareness, building salience, or promotion. Whatever your need, we have a solution for you.
In recent years, so many real estate players have merged throughout India. Each one of them is selling properties, so how can the audience differentiate one from the other? Spending on a property is a once-a-lifetime investment for many which induces a sentimental connection to it. Using the marketing collateral can bridge the gap between you and your potential clients by emotionally connecting with your audience.
There are two types of marketing collateral you can use to promote your brand. One is printed material such as brochures, leaflets, catalogues, flyers, and point-of-sale posters which share information about your brand’s e journey, achievements, vision, and mission of the brand or company. Digital materials like Infographics, videos, social media graphics, email templates, eBooks etc., can be used to keep reminding your audience about your brand’s existence. So, whenever they plan to buy a property your company becomes the first one that comes to their mind.
Being good at what you do is not enough nowadays, especially in the real estate sector. Brands must create their own brand identity that is unique and recognizable. Take the leading Indian real estate brands, like Ambuja Realty, Ansal Properties, DLF, Godrej Properties, Oberoi Realty, and L&T Realty for example. Not only do they build exceptional properties but they also let the world know of their achievements through visually appealing and meaningful creative designs.
For instance, Ansal Properties uses its long-standing heritage with taglines like “Building Lifestyles since 1967” to build a form of trust with its customers. On the contrary, Oberoi Realty connects with its audience highlighting their commitment to luxury and modernity. At PromotEdge, our team does thorough research to identify the USPs of realtors/builders to create their unique position in the market.
“You believe in what you see.” Workplace branding is a practice where you create an environment that reflects your brand identity, ideologies and cultures. Whenever a client, employee or investor visits your office the first thing they will notice is the ambiance of the place.
Decorating your workspace with branded colours, logos, property images, success stories, and awards on walls and digital screens will play a strong role in creating a positive impression. A smart way for subtle branding for real estate players is showcasing brochures in the waiting area or offering notepads, diaries or pens as a gift with brand name/logo to potential buyers.
Annual reports serve as an excellent branding tool to communicate and connect your brand’s achievements and future goals with your investors, stakeholders and clients. A well-designed annual report not only increases brand appeal but also encourages readers to engage with detailed data in a more enjoyable format.
A minimal modern layout without clutter stands out the most. PDF versions with clickable links, videos, and virtual property tours for better engagement. You can add financial data, real estate portfolio, and future projections to make it more appealing.
Where Every Logo Tells A Success Story
Our 200+ Collaborations.
Empowering Diverse Industries With Integrated Marketing Solutions
IPO and Listed Companies
IPO companies mostly focus on acquiring the best possible stock price and attracting investor attention. And to gain that, it’s essential to create engaging storytelling that shares the brand’s mission, vision, and values. The narrative must adapt to changing business strategies, market conditions, and financial outcomes. This is where creative design becomes a valuable approach to sharing the right message with their audience that leaves a lasting impression.
Industrial Machinery & Equipment
In the industrial machinery and equipment sector, the real work is to share your vision in ways that build relationships with budget-conscious clients. In a market as hyper-competitive and value-driven as India’s, brands need to strategically promote their products and share their narratives through creative design. Because B2B decision-makers are actively searching for industrial machinery and equipment manufacturers that they can partner with for a long-term, not just a one-time product purchase.
Professional Services
Communication is the foundation for every business. The professional service sector often struggles to communicate with its audience due to industry-specific terminology and formal communication tone. Buyers nowadays look for products and services they can understand and relate to. For instance, when an audience purchases something, let’s say a watch or a bag, they can visually see the product, which influences their purchase decision. However, professional services like legal services, logistics, accounting and bookkeeping, and Project management are not visible, and the usage of technical terms makes it even more complicated.
Fashion & Lifestyle Brands
Today’s Indian consumers, especially Gen Z and millennials, seek more than just products—they want experiences and connections with brands that reflect their values, lifestyles, and aspirations. Creative Design acts as a guardian angel protecting businesses from falling behind in this evolving Fashion & Lifestyle industry.
Real Estate
The first step to become successful in the real estate sector is by building connection, trust, and emotion with your customers. And nothing communicates these better than creative design. We belong to a generation, where it’s about “to be seen” or “to be forgotten”.
Real Estate: Brand Strategy
The real game of real estate business is the Brand Strategy. We at PromotEdge excel in delivering comprehensive brand strategies for realtors to create an engaging narrative.
Real Estate: Digital Mrketing
The market dynamics of the real estate sector are changing rapidly and so does customer preference. Information has become accessible to all through digital channels making it essential for builders and realtors to create their own digital presence. Just not Digital, but an omnipresent marketing approach that will help you build a strong presence on the global radar.
Real Estate: Web Solutions
The real estate sector can be very competitive with rare opportunities for exposure without the right medium. Unlike the past days, when property buyers were only used to conventional approaches, like billboards, TV, radio and printed ads, modern marketing approaches have also gained overwhelming popularity. The new generation asks for something new, a faster and better approach where they can get access to quality and right information in the flick of the hand. And nothing is more appropriate to share all the information in a single place than your own website.
Real Estate: Audio Visual
Today’s real estate companies struggle to stand out in the crowd and create a unique digital presence. What they can’t comprehend is that we belong to a world where narratives shape reality. To become successful in the real estate industry, one must embrace engaging approaches like audio visual to create compelling stories.
Client Happiness Speaks Volumes
Show MoreAn aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.
Bobby Srinivas
Chief Manager Marketing & Brand Marketing at Utkarsh India
Show MoreIn the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.
Hardeep Singh
Marketing Consultant
Show MoreI would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.
Joy Bhattacharjya
CEO at Prime Volleyball League
Our Approach and Working Process
Buying a property is like buying a future showcasing dreams, family moments, and life transformations. Promotedge brings these concepts to life through our meticulously curated creative designs. Here’s how we work:
Research
Comprehensive research is the foundation of good designs. We take briefs from our clients to categorize and understand the segment, market, and consumer behaviour. We study their pain points, intent mapping, and familiarity with the brands in the category. For instance, whether your ideal audience is looking for luxury apartments, commercial properties, or affordable houses. Once we have understood the parameter taken from the brief we can jump into the second step.
Ideation
For real estate, it’s essential to set up a communicational tone that they would be following. That is how major real estate brands work. They identify the strong points about their companies and their audience preference to curate strategies. At PromotEdge, we observe patterns, and trends, that are more suitable for the brand ideating the thought process. Our team brainstorm, collaborate and experiment to come up with fresh perspectives to meet needs, solve problems, and explore opportunities.
Designing
The primary purpose of a creative design is to share your message with the audience through stunning visuals. When an individual searches for a property, they want a form of assurance. Language can be a barrier if not shared in the right way. PromotEdge offers communication in all languages including English, Hindi or Regional to meet your objectives. Through our research, we identify the ideal and unique design for each client while maintaining commonality in terms of colours, objects or fonts, to maintain familiarity and branding with the audience.
Development
The real estate marketing sector has changed and will continue to do so in the future as well. As experts, we believe in building communication in every medium –t ATL, BTL or digital. Our designers continuously upgrade themselves to stay on par with the current trends in every way. Be it TV ads, printed files, brochures, or social media creatives, we tailor our approaches to meet audience preferences.
Our Approach and Working Process
Buying a property is like buying a future showcasing dreams, family moments, and life transformations. Promotedge brings these concepts to life through our meticulously curated creative designs. Here’s how we work:
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Research
0 1Research
Comprehensive research is the foundation of good designs. We take briefs from our clients to categorize and understand the segment, market, and consumer behaviour. We study their pain points, intent mapping, and familiarity with the brands in the category. For instance, whether your ideal audience is looking for luxury apartments, commercial properties, or affordable houses. Once we have understood the parameter taken from the brief we can jump into the second step.
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Ideation
0 2
Ideation
For real estate, it’s essential to set up a communicational tone that they would be following. That is how major real estate brands work. They identify the strong points about their companies and their audience preference to curate strategies. At PromotEdge, we observe patterns, and trends, that are more suitable for the brand ideating the thought process. Our team brainstorm, collaborate and experiment to come up with fresh perspectives to meet needs, solve problems, and explore opportunities.
-
Designing
0 3
Designing
The primary purpose of a creative design is to share your message with the audience through stunning visuals. When an individual searches for a property, they want a form of assurance. Language can be a barrier if not shared in the right way. PromotEdge offers communication in all languages including English, Hindi or Regional to meet your objectives. Through our research, we identify the ideal and unique design for each client while maintaining commonality in terms of colours, objects or fonts, to maintain familiarity and branding with the audience.
-
Development
0 4
Development
The real estate marketing sector has changed and will continue to do so in the future as well. As experts, we believe in building communication in every medium –t ATL, BTL or digital. Our designers continuously upgrade themselves to stay on par with the current trends in every way. Be it TV ads, printed files, brochures, or social media creatives, we tailor our approaches to meet audience preferences.
Importance of Creative Designing in Real Estate
One
Improves Brand Personality
Trust and authenticity are non-negotiable for real estate players. It involves large financial investments. Quality creative designing improves brand perception and personality to your customers.
Two
Building Brand Identity
Adding artistic elements while communicating with your audience makes it more engaging. PromotEdge assists in curating designs that are sentimental, comedic, or friendlier depending on your audience preference.
Three
Unforgettable First Impressions
First impressions can create stereotypes, which take a long time to break. Sharing limited information leads to quick judgment, impacting your brand image. Create a lasting and positive first impression with PromotEdge.
Four
Better Customer Relationships
Visual design communicates with your audience better than other audiences. In the digital world, where you’ve only a few seconds to grab your audience’s attention, visually appealing designs with genuine information build a better customer experience.
Case Study
Alumaze
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
Got Questions?
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How important is translation for real estate businesses?
Ans.Real Estate players target property buyers. Communication is essential to send your message to the target audience. Translating to the local language helps to maintain transparency and understand facilities, terms and conditions. PromotEdge has an in-house team and agency partners to share the right information to your audience in their preferred language.
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Do you have experience in real estate creative design?
Ans.Yes. We have catered to multiple real estate players over our 10 years of journey.
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Are creative designs important for realtors/builders?
Ans.Creative designs are the visual representation of real estate companies, featuring their past projects, objectives, and useful information to the audience. The more unique you are the more you will be remembered as a brand.
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Which form of content is ideal for real estate marketing?
Ans.For real-estate marketing, using high-quality images, virtual tours, videos, blog posts about market trends, neighbourhood guides, and customer testimonials helps in building trust and good customer relationships.
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Why do virtual tours and videos boost real estate sales?
Ans.For potential buyers who live far away or have a busy lifestyle, virtual tours and high-quality videos help to view properties remotely, offering a realistic view of the properties without the need for in-person visits.
