Social Media Optimization Agency
Social media optimization is a marketing strategy that positions your brand on social media platforms to make it more “sociable”! As a social media agency, PromotEdge optimizes social profiles across all platforms and creates relevant content, which enables businesses/brands to build a loyal following and establish themselves as a leader in your industry.
As a service-based agency, it’s our business to grow yours. We use social media platforms (Facebook, Instagram, Pinterest, X, LinkedIn, Moj, Chingari, Snapchat, etc.) to promote your brand presence with content that interests the target audience.
Expanding social reach requires an understanding of market analytics and the execution of the right strategy, which is where we excel. PromotEdge is a hub of thinkers, creators, and experimenters who create custom strategies (a mix of understanding about platform-wise algorithms, analytics, and content) for each social media platform through infographics, videos, reels, tweets, and texts to drive results in the ever-changing algorithms.
Building a heart-to-heart connection with your audience
When it comes to Facebook marketing, there’s no time to waste. Your competition is already out there, and they’re not slowing down. So, if you want to stay ahead of the game, you need PromotEdge in your corner.
With over 2.9 billion monthly active users, Facebook caters to a diverse crowd, where users are from teenagers to senior citizens. With the potential to reach such a wide audience, we start by creating a Facebook page for your brand for posting content to create communities and groups for brand awareness and driving traffic to the website.
We strategize SMO to build goals, by leveraging Facebook’s visibility and targeting tools. We build loyal communities for the brands, raise brand awareness, deploy and track ad campaigns, collect audience insight, and chat with users through messenger along with replying to comments to provide real-time customer service, by using content like stories, short-form videos, Facebook lives, Q&A, Giveaways, and Quizzes.
Instagram has roughly 1.386 billion users, with a large portion of the audience group being from Gen Z to millennials. In social media marketing, Instagram is all about visual content that includes image sharing, reels, Instagram Live, and videos.
SMO in Instagram includes creating a compelling bio, engaging posts, use of relevant hashtags, posting at the most engaging hour, interacting through Instagram DMs, and collaborating with influencers.
We do what your competition is doing and also NOT doing. We make you unique, but not an odd one out. Trendsetters and moment marketers-We are a team of professionals who curate compelling content for brands that go beyond being just a voice. We report brand KPIs, such as increments in follower count, and track data of likes, shares, and comments to deliver the best for your brand.
At PromotEdge, we know that LinkedIn is a crucial platform for B2B marketing. With over 700 million members, LinkedIn offers a vast pool of decision-makers, professionals, and business owners that you can reach with your brand’s message. But with so many businesses vying for attention on LinkedIn, it’s essential to have a well-crafted marketing strategy that stands out from the rest.
We leverage LinkedIn’s targeting capabilities to reach the right people at the right time, and we use LinkedIn Groups, LinkedIn Learning, and LinkedIn Events to amplify your reach. To grow organically on LinkedIn we strategize posts that include text, video, carousel images, polls, newsletter, and Q&A to get consumer insight and boost engagement for your businesses.
In LinkedIn marketing, we track LinkedIn KPIs, which includes impression, and amount of unique impression (number of new people visited who have visited your business page). In the LinkedIn interface, we track metrics such as page views, click-through rate, and organic leads. The KPI metric also includes engagement rates based on; like, comments, and shares.
PromotEdge uses X; the microblogging site to target the upper marketing funnel i.e, brand awareness, to build an authentic relationship with consumers. X is the best platform to start a conversation online.
For social media optimization on X, we use strategies wrapped around content, short-form content like tweets, tweet threads, images, videos, and website links with compelling calls to action.
X’s KPI or metric is a transparent method to evaluate marketing efforts. We analyze data on which days of the month the tweets have received the most engagement and which ones provide a decreasing trend so we can tailor the content for brands on a specific topic.
The engagement KPI for businesses on X is likes, detail expansions, profile clicks, retweets, hashtag clicks, link clicks, and replies, which help us to create content that works best for your brand.
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Our 200+ Collaborations.
Empowering Diverse Industries With Integrated Marketing Solutions
IPO and Listed Companies
The digital market in India is worth billions of dollars, making it essential for businesses to create digital presence. When it comes to marketing listed companies, the primary focus is on building credibility and identifying growth potential. On the other hand, mainboard IPOs concentrate on stability, market position, and long-term strategy, targeting a broader, more risk-averse investor base.
Industrial Machinery & Equipment
The world of digital marketing is vast with unlimited opportunities. Industrial machinery and equipment manufacturers and suppliers are going neck and neck, offering similar products and engineering solutions such as excavators, dumpers, tippers, backhoe loaders, motor graders, dozers, castings, forging, fabrication, rolling, and extrusion. In such a dynamic market, digital marketing allows brands to get creative and create an unforgettable presence. Industrial machinery manufacturers can connect with their audience, share their stories, and leave a lasting impression.
Professional Services
Professional service is a high-demand sector with a strong growth potential. But in the recent few years, the firms and individual practitioners in this industry have seen a downfall with fewer customers approaching them. A primary reason being the growing popularity of online services. The fast-paced lifestyle has directed customers to opt for a more convenient approach. Unlike the past, where a potential customer would know only a handful of names be it in the IT, legal or finance sector, more options are now available. A potential client can just simply search “best legal consultant in Jaipur” or “top IT consulting firms” on Google, and hundreds of results will pop up. How will a potential client differentiate your firm from your competitors?
Fashion & Lifestyle Brands
The burgeoning middle class and growing fashion-conscious population in India has presented a golden opportunity for lifestyle and fashion brands. By understanding local preferences, cultural nuances, and digital trends, you can capture the market and build your own identity. However, you need a solid strategy to create a firm foothold because not only local brands but also global brands are competing to enter the Indian fashion and lifestyle market.
Real Estate
The market dynamics of the real estate sector are changing rapidly and so does customer preference. Information has become accessible to all through digital channels making it essential for builders and realtors to create their own digital presence. Just not Digital, but an omnipresent marketing approach that will help you build a strong presence on the global radar.
Real Estate
The market dynamics of the real estate sector are changing rapidly and so does customer preference. Information has become accessible to all through digital channels making it essential for builders and realtors to create their own digital presence. Just not Digital, but an omnipresent marketing approach that will help you build a strong presence on the global radar.
Construction & Building Materials
Digital marketing isn’t just a trend—it’s your ticket to staying competitive in a rapidly evolving construction and building materials market. In today’s digitally advanced world, digital marketing acts like a virtual billboard which is accessible to every internet user across the globe. Creating an online presence makes you visible not just to buyers, engineers, contractors, and architects but also to a large number of audiences and consumers who are planning to invest in the construction industry.
Fashion & Lifestyle Brands
The burgeoning middle class and growing fashion-conscious population in India has presented a golden opportunity for lifestyle and fashion brands. By understanding local preferences, cultural nuances, and digital trends, you can capture the market and build your own identity. However, you need a solid strategy to create a firm foothold because not only local brands but also global brands are competing to enter the Indian fashion and lifestyle market.
FMCG & FMCD
The winds have changed and the age of technology has begun. We are currently living in an era where ‘Jo Zyada Dikhta Hain Woh Zaldi Bikta Hain!’ Visibility has always been a deciding factor, but in the present day, it has become even more important. Marketing through TV ads or hoarding is not enough anymore, fast moving consumer goods and consumer durable brands are going all the way to create an online presence to reach out to the audience who are always on the internet. Brands that haven’t understood and embraced the strategy are having a tough time earning their expected revenue and growing their business.
Professional Services
Professional service is a high-demand sector with a strong growth potential. But in the recent few years, the firms and individual practitioners in this industry have seen a downfall with fewer customers approaching them. A primary reason being the growing popularity of online services. The fast-paced lifestyle has directed customers to opt for a more convenient approach. Unlike the past, where a potential customer would know only a handful of names be it in the IT, legal or finance sector, more options are now available. A potential client can just simply search “best legal consultant in Jaipur” or “top IT consulting firms” on Google, and hundreds of results will pop up. How will a potential client differentiate your firm from your competitors?
Sports Leagues, Teams and Players
Sports is one of the most popular entertainment sources for the Indian audience. Sports broadcasts are consumed by a mass audience making it lucrative for sponsors and advertisers to promote their products and services. In the sports industry, leagues, teams, and individual athletes compete against each other to attract the attention of their fans and patrons. The games now are not just limited to the stadium boundaries. They have become much bigger and more dramatic, especially after digitalization. By opting for Digital Marketing approaches brands can be closer to their fans than ever before!
Industrial Machinery & Equipment
The world of digital marketing is vast with unlimited opportunities. Industrial machinery and equipment manufacturers and suppliers are going neck and neck, offering similar products and engineering solutions such as excavators, dumpers, tippers, backhoe loaders, motor graders, dozers, castings, forging, fabrication, rolling, and extrusion. In such a dynamic market, digital marketing allows brands to get creative and create an unforgettable presence. Industrial machinery manufacturers can connect with their audience, share their stories, and leave a lasting impression.
IPO and Listed Companies
The digital market in India is worth billions of dollars, making it essential for businesses to create digital presence. When it comes to marketing listed companies, the primary focus is on building credibility and identifying growth potential. On the other hand, mainboard IPOs concentrate on stability, market position, and long-term strategy, targeting a broader, more risk-averse investor base.
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Our Approach and Working Process
Social media platforms have emerged as a vital tool for sharing the life of an individual or an organization irrespective of its size. Social media optimisation builds strong online precedence, which reflects the personal or business brand.
Selecting The Goal
To create an effective social media strategy, we understand your business goal. This means whether you want to build a larger community, boost awareness, generate sales and leads, or provide holistic customer care. A combination of the goals helps us create a fair game for your brand and has a better understanding of the social network choice.
Choosing The Right Platform
Each platform works differently and has a distinct voice. We, as digital marketing agency, wear the sorting hat to analyze and understand demographics, time zone as per your audience, competitive analysis, and business structures to help you filter and connect with the right social media platform that is relevant to the brand voice.
Establishing Important KPIs
Social media is data-driven, and establishing important key performance indicators (KPIs) helps us in making data-driven decisions. Rather than focusing on vanity metrics, we dig deeper into analytics that matter to your brand.
Curating User-Generated Content
We are an “agency without jargon” that knows how social works, and deliver what our clients are looking for. Our funda is to focus on your dhanda, which makes us committed to bringing the wave of badlav that your business is lacking! We create high-quality engaging content in various forms such as text, podcasts, images, videos, and product reviews, that hooks the audience while we stay true to the brand.
Our Approach and Working Process
Social media platforms have emerged as a vital tool for sharing the life of an individual or an organization irrespective of its size. Social media optimisation builds strong online precedence, which reflects the personal or business brand.
Importance of Social Media Optimization
One
Increases audience base
Social media sites, including Facebook, Instagram and YouTube, have billions of users, making them the perfect platforms for connecting with target audiences all across the globe.
Two
Generates high-quality leads
Social media platforms allow brands to target a specific customer. Brands can research customer preference behaviour, age, demographics, gender, etc., to create personalised content that creates a positive impression and improves their loyalty.
Three
Increases visitor flow to the site
Brands can channel their social media audience on their website to drive traffic. One of the most effective ways is by adding your website link in high-quality infographics, images, videos, infographics, and blog posts in a creative way.
Four
Improves customer interaction & relationships
Social media offers a platform for audiences to voice their opinions, likes and dislikes, which can be used to improve your products and services. By engaging with your audience and replying to their response, you can make your audience feel special and connect with them emotionally.
Five
Measures marketing ROI
Social media allows businesses to measure the metrics of a campaign. After all, if you can check the metrics, you can improve it by understanding customer preference and behaviour to gain a high return on your investment.
Case Study
Got Questions?
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How often will you post on social media accounts?
Ans.Every brand has a different objective. Based on your business needs, we plan your content calendar, which includes frequency, type, topic, etc. Also, all content is not relevant for all platforms. Not all businesses have to be on all platforms. Our Digital Daftar is full of creative geniuses and analytical geeks, who collaborate to custom-make a content calendar that includes frequency of posting, type of posting, format of post, best timing of posting, use of right hashtags, and social media platforms. -
How long does it take to get results through social media optimization?
Ans.Social media optimization is a continuous process. The amount of time it takes to see results from social media optimization (SMO) can vary depending on several factors, including the goals of your SMO efforts, the size of your audience, competition, the relevance of our products and services to the audience, and the social media platforms the brand is targeting. These days social media presence works as hygiene and gives confidence to the audience about your existence, services, and culture. -
How does PromotEdge ensure that social media content is effective?
Ans.PromotEdge has a team of experienced social media specialists who are knowledgeable about the latest social media trends and best practices. We are here to build strong prabhav on market for clients, by bringing badlav, leveraging user-generated content, and connecting with their target audience that optimizes your brand for social media algorithms. -
How does PromotEdge measure success?
Ans.We measure success by tracking key performance indicators (KPIs) such as engagement, reach, leads, and customer. To ensure that our clients can see the impact of our work, we provide them with regular reporting. -
How does PromotEdge work with businesses of different sizes and budgets?
Ans.We provide customized social media solutions that are tailored to each client’s needs and budget. From small businesses to large corporations, we provide flexible pricing options to ensure that our services are accessible to all types of companies. -
What is the significance of being “digitally desi”, and what value does it add to PromotEdge's SMO services?
Ans.Being “digitally desi” we are true to our traditional roots while keeping the relevance of the digital world. Our idea is to create content that connects with natives as well as global minds. We add our “tadka” to your social media posts to reach the goals. -
Can Promotedge help transform traditional businesses into trending ones? If yes, then how?
Ans.We help businesses transform from traditional to trending by integrating social media marketing techniques such as “account-based marketing”, “contextual marketing”, and “conversational marketing”. We work on product placement, time of posting, and context of posting, so your brand stays rooted to their Funda and Dhanda. -
What Makes PromotEdge different from other social media agencies?
Ans.At PromotEdge, it is our job to focus on YOURS! We concentrate on process and culture and coexist with your brand to support its growth. We bring an “Edge” to your social media feed. Our team values quality and gives the flexibility that allows them to “think outside of the box”. We have a custom-made pricing model, contractual agreements, and a decade of industry experience with some esteemed companies. We do not put our work in layers of filters; we are transparent, and we are “market-operators” that build your brand from scratch. -
Can you give examples of businesses similar to mine where you have worked before?
Ans.Yes, we can! Check out our case studies and examples of businesses similar to yours that we have worked with in the past. Please fill out the form with details and we will share our portfolio with you.