Search Engine Optimization

SEO Process

The process of SEO starts with the audit & research of keywords and competitors. The audit helps in developing a plan to strategize the implementation of the project. SEO friendly content creation  with relevant keywords expand consumer reach. It allows to improve traffic & user experience. Monthly analysis is done to identify future opportunities.

Discovery

Project Brief

To properly complete the discovery process we do first thing first. We define client information & business goals along with all required information before we begin work.

Keyword Research

Our goal with keyword research is to find that G spot of your content, what people actually search for, and what searches you can actually compete on to provide additional value.

Competitive Analysis

Based on our keyword research we define SEO competitors and determine areas of opportunity and risk.

IA Overview

Based on user experience and navigation we  produce suggestions for improving your  website performance

SEO Audit

Based on analytics and onsite & offsite factors we create a baseline for current website SEO performance

Strategy

To provide clear documentation for using throughout all other stages of the project we educate ourselves about the client’s business, website, and competitors.  

On-site Strategy

We avoid taking risks when it comes to our client’s hard-earned brand. To introduce changes to the website code and content and to optimize it for search engines we document an actionable strategy.  

Off-site Strategy

To target for link-building and PR efforts that align with the approach and timeline of the project, we determine potential partners and influencers.  

Content Strategy

Strategy and planning are at the core of what we do. We create a schedule to be created website content, outreach campaigns, press releases, and social media.  

Measurement Planning

If we don’t evaluate we won’t be able to gauge where we stand. Therefore to evaluate campaign performance we document measurable short-term and long-term goals.

On-site Optimization

Content Implementation

Good content is not enough to lead eyes to your website. Good presentation of the content is what draws more visitors to your social media pages and website. We work on adjusting website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document.

Technical Implementation

Implement edits to the website’s coding based on the on-site strategy, helping to optimize your site for improved rankings. This can include changes to things like meta-information, canonical tags, and internal links.

Content Marketing

Content Creation

It is not just enough to create content. We focus on creating quality content. Based on Content Creation and Marketing we are able to drive maximum traffic on the website and social media platforms.

Public Relations

To increase exposure of content and to create links back to the client’s website, we spread information about the client’s business using press releases, news, and industry channels in an effort. We understand happy public leads to a happy business and our strategies make the public simply love us.

Influencer Outreach

Our job doesn’t restrict to creating social media campaigns and posting them online, we contact potential partners with the goal of publishing content on their websites that include links to the client’s website for better visibility.

Social Media

Our content is such that viewers will be bound to share and like and discuss our content related to a client’s business.

Analysis & Reporting

Monthly Performance Report

We don’t just assume your marketing is working—we keep a track of the data. For us ‘Progress’ is the name of the game, and to ensure continual optimization of your marketing strategy, we use your monthly performance report.  

Quarterly Review

We work, we achieve results and based on the results achieved, every three months our team does a comprehensive overview of campaign and adjustments to the project plan for a better return.