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Locations · Kolkata · Advertising
Advertising agency in Kolkata
A media list is not a plan. Pick the media by who buys from you.
A strategist calls you in one working day.
In short PromotEdge is an advertising agency in Kolkata that picks media by who buys from you. We plan newspaper ads in three languages, FM radio, television, outdoor, Metro and airport sites, and ad films. For outdoor boards we check the KMC permission before you pay. Part of our digital marketing agency in Kolkata.
- Since 2015working with Indian brands
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 1office, in Kolkata, with team bases (not offices) in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 01 What we do in Kolkata
What our advertising work covers in Kolkata
01
Newspaper ads in three languages
Display ads, front-page jackets, classifieds and Puja supplements. A smaller ad in the right paper often beats a big one in the wrong paper.
04
Outdoor, Metro and airport
Corridor boards and Puja sites, with the KMC permission checked before you pay.
05
Campaign ideas that travel
Think creative, act on numbers: one idea that works in Bengali, English and Hindi.
/ 02 What clients say
What clients say about PromotEdge
Each quote is copied word for word from the client page on our current website.
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCGBrahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSportsABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducation
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCGBirdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estateTATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing Consultant“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSportsUnimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estate
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducation
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metalsShyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metalsPrime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent CreatorTalk to us
Planning for Puja? Tell us the product and the weeks you want to be seen, and we will map the media
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
/ 03 What happens next
What happens after you ask
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
All marketing services
Four kinds of work. One plan.
Advertising and media services
Ideas, films, print, radio and outdoor that people remember.
- Product photography
- PR agency
- Newspaper ads
- Creative agency
- Radio advertising
- Outdoor advertising
- Video production
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Digital marketing services
Search, social, ads and websites that bring enquiries.
On-ground marketing services
Events, activations and shop branding, run within the PromotEdge group.
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Martech and automation services
Advertising for your industry in Kolkata
- D2C and ecommerceMass media for when digital alone stops growing orders.
- Industrial manufacturingTrade magazines and corporate films for buyers and dealers.
- ExportersTrade journal ads and films for overseas buyers.
- SportsOutdoor and radio for match days, in one plan.
- SaaS and techVideo and outdoor that make your name known to software buyers.
- AI companiesFilms that explain a new product in one clear idea.
- Electricals and appliancesFestive ads timed to dealer stock and marketplace sale dates.
- FMCGRegional TV and newspapers where stock is ready.
- BFSIRegional TV and print that explain who you are before a sale.
- AutomotiveLaunch campaigns across TV, print and outdoor, timed to dealers.
Show all industriesShow fewer
- Building materialsTV and print in the states where you sell.
- Construction equipmentTrade print and outdoor near highways and site clusters.
- EducationNewspaper and outdoor ads timed to the admission window.
- Energy and solarRegional print and radio in your rooftop markets.
- FranchiseNewspaper ads for investors, with local ads for each outlet.
- Gaming and esportsVideo-led campaigns and mall screens for new game launches.
- HealthcareLocal press and hoardings near each branch.
- HospitalityHoardings and newspapers in the cities your guests come from.
- IPO and listed companiesCorporate ads and result notices in business papers.
- Local businessesNeighbourhood papers and radio where your customers read and hear them.
- LogisticsTrade press ads and corporate films for shippers.
- Media and entertainmentPosters and radio timed to release week.
- NGOs and social sectorPublic-service films and print for your cause.
- Political campaignsNewspaper, radio, TV and connected TV ads for public messages.
- Professional servicesPrint notices and corporate films where the rules allow.
- Real estateLaunch-day newspaper ads and commuter-route hoardings.
- Retail and jewelleryFestive print and outdoor that point buyers to the store.
- StartupsOne small campaign in the city where you sell most.
- Steel and metalsRegional hoardings and print for your TMT brand, in dealer towns.
- Tea and agribusinessPrint and regional TV in the markets where your tea sells.
Advertising for Kolkata businesses: what we do
PromotEdge is an advertising and creative agency in Kolkata. We plan and write newspaper, FM radio, TV and outdoor campaigns in Bengali, Hindi and English, book the space, and trace each ad to calls, walk-ins or orders.
Puja space goes early: in 2026, KMC took Puja hoarding applications only from 20 to 25 September.
/ 04 Why Kolkata is different
Kolkata buyers and how they shape your advertising
Four things shape almost every plan we write here.
Print in three languages. In Census 2011, 61.45% of Kolkata district named Bengali as their mother tongue, 22.84% Hindi and 13.04% Urdu. The Audit Bureau of Circulations lists Kolkata editions for at least four Bengali, four English and three Hindi dailies.
Seven private FM stations, plus Akashvani. The Ministry of Information and Broadcasting rates Kolkata an A+ city and lists seven private FM channels on air as of 30 March 2026.
Durga Puja sets the year. Puja is India's second-biggest advertising season after Diwali. Industry estimates put the rise in Puja ad spend at 10-15% in 2025, led by FMCG (fast-moving consumer goods), auto, e-commerce, jewellery and electronics (Storyboard18, September 2025). Mahalaya and Dashami come in the Durga Puja season, usually September to October. Exact dates change each year; see the marketing calendar. Space and airtime for those days sell weeks ahead.
TV is a regional buy with thin public data. The latest public Bengali viewership data we found is from 2018, so we quote no channel shares and plan on current ratings at booking, through our media partners.
/ 05 Kolkata media at a glance
What to check in Kolkata before you start advertising
| Medium | What Kolkata offers | How we use it |
|---|---|---|
| Bengali dailies | Anandabazar Patrika (ABP, first out on 13 March 1922), Bartaman, Sangbad Pratidin, Aajkaal and Ei Samay (sold to Tidings Media in May 2024). | Choose by area, reader and rate. Test first. |
| English and Hindi dailies | English: The Telegraph (ABP, here since 1982), The Times of India, The Economic Times, The Hindu, The Statesman (here since 1875). Hindi: Sanmarg, Prabhat Khabar, Rajasthan Patrika. | English for premium and B2B, Hindi for trade offers. |
| Private FM | Friends FM 91.9, Big FM 92.7, Red FM 93.5, Radio One 94.3, Radio Mirchi 98.3, Fever 104.0 and Ishq 104.8. MIB list, 30 March 2026. | Two or three stations, not all seven. |
| Outdoor rules | Under Section 202(1) of the KMC Act, 1980, an advertisement needs the civic body's approval. Puja 2026 boards could not go up before 3 October 2026 and had to come down by 29 October 2026. | We ask for the permission ID before booking. |
Sources: Audit Bureau of Circulations list, MIB (30 March 2026), KMC rules as reported in September 2026, checked 3 October 2026. Papers and stations are options in the city, not our clients or partners.
/ 06 How a Kolkata campaign runs
From first call to first report: advertising in Kolkata
- 01
Numbers meeting (week 1)
At your office or ours in Sector V. Bring sales by month, ad spend and what past ads brought in, even if the answer is "we don't know".
- 02
Buyer and language map (weeks 1-2)
Who buys, where, in which language and season. This decides the media.
- 03
Media plan with real rates (week 2)
A release plan per medium with costs. You see every rate before you approve.
- 04
Creative for Kolkata (weeks 2-4)
Press, radio and film scripts by our language partners, checked by our team.
- 05
Book, prove and count (monthly)
We book each release, keep tear sheets, radio logs and site photos, and count calls, codes and walk-ins per medium.
Led by Sayantan, Chief Creative Director
Our beliefChange is the only constant.
/ 08 Cost
How much does advertising cost in Kolkata?
Three things set the cost of advertising in Kolkata: which media you use and how much, the season (Puja space costs more and goes early), and the creative and language versions. Every client and project is different. The cost depends on the effort it takes, so we price after the first call.
What affects the cost
- Papers and editions, ad size, colour and page position
- Radio: stations, spots a day, time band and weeks
- TV: channels, programmes, spots or sponsorship
- Season: Puja committees raised sponsorship rates about 15% in 2025
- Creative: artwork, jingles, ad films and language versions
- Outdoor: sites, sizes, duration, printing and mounting
How we price it
- We note the product, the shoppers and the weeks you want to be seen
- You get a written release plan with editions, stations, sites and dates
- Within 2 working days you get our work first, then each media rate as the owner quotes it
What you get in the quote
- The release plan, with dates
- Artwork, jingles or ad films, in each language
- The owner's written rate for every booking
Private papers and stations negotiate rates, so you get a written quote, not a guess. Ask any agency whether its quote includes GST and media. Media is billed separately, at the owner's rate. For a planning range from public data (not our prices), try the marketing budget calculator.
Go deeper
Advertising in Kolkata: more detail
How we deliver it, and why
How your business model changes the plan
A saree shop in one neighbourhood leans on a Bengali daily, FM and a nearby board. A B2B (business-to-business) maker uses English papers and search.
More Kolkata media facts
Festival timing: Poila Boishakh was on 15 April 2026 and Christmas is on 25 December every year. Durga Puja is usually in September to October and Kali Puja in October to November. Exact dates change each year; see the marketing calendar. Akashvani's public rate card, dated 1 June 2017, lists its primary channel at 657 kHz (MW), FM Rainbow at 107 MHz, FM Gold at 100.2 MHz and Vividh Bharati at 1323 kHz. TRAI counted 21.01 million internet subscribers in its Kolkata service area in March 2026, and Google Ads can target Bengali.
Source: West Bengal holiday list 2026; CBC Akashvani rate card; TRAI QPIR, March 2026; Google Ads language codes
Who sets the rules and the numbers
ASCI is a voluntary self-regulator that keeps Indian advertising in line with the ASCI Code. AAAI, formed in 1945, is the national body of advertising agencies. MRUC, a not-for-profit body since 1994, runs the Indian Readership Survey (IRS) and Indian Outdoor Survey.
Source: ASCI, AAAI and MRUC websites, read 10 October 2026
- Start from your sales. Media should follow your buyers, not a rate card. A one-page buyer and language map.
- Test small before a long contract. A rate does not tell you who responds. A short test release.
- Give every medium its own reply route. What can't be measured can't be achieved. A number, link, code or QR per release.
- Keep the proof. You pay for a release, so you should see it. Tear sheets, radio logs, dated site photos.
Who reaches whom in Kolkata
Media houses in Kolkata, by medium
These are the Kolkata newspapers, radio stations, TV channels, outdoor sellers, digital sites and cinemas we could confirm are running now, from the house's own site or from a source dated in the last 12 months. A name here is a public listing, and a listing says nothing about who we work with. We check each house again before we put it in a plan.
| Name | Medium | Language | What it is | Checked on 2 Nov 2026 |
|---|---|---|---|---|
| Aajkaal | Newspaper | Bengali | Bengali daily from Kolkata, published by Aajkaal Publishers Pvt. Ltd.; regional editions in Siliguri and Agartala. | aajkaal.in site |
| Bartaman | Newspaper | Bengali | Bengali daily from Kolkata with further editions in Siliguri, Bardhaman and Midnapore; published by Bartaman Pvt. Ltd. | bartamanpatrika.com site |
| Ei Samay | Newspaper | Bengali | Bengali daily and digital platform based in Kolkata; owned by Tidings Media and Communication Pvt Ltd since a 2024 sale. | Adgully |
| Hindustan Times (Kolkata) | Newspaper | English | English daily; its own site has a Kolkata city news page, showing news items from the first week of Nov 2026. | hindustantimes.com Kolkata page, 8 Nov 2026 |
| Prabhat Khabar | Newspaper | Hindi | Hindi daily published from Ranchi, Patna and Kolkata; circulates in Jharkhand, Bihar and West Bengal. | prabhatkhabar.com site |
| Sangbad Pratidin | Newspaper | Bengali | Bengali daily published together from Kolkata, Barjora and Siliguri. | sangbadpratidin.in site |
| The Hindu (Kolkata) | Newspaper | English | English daily; its own site has a Kolkata city section, showing news items from the first week of Nov 2026. | thehindu.com Kolkata page, 8 Nov 2026 |
| The Indian Express (Kolkata) | Newspaper | English | English daily; its own site has a Kolkata city news section, showing news items from the first week of Nov 2026. | indianexpress.com Kolkata page, 8 Nov 2026 |
| The Statesman | Newspaper | English | English broadsheet daily published in Kolkata, New Delhi, Siliguri and Bhubaneswar; owned by The Statesman Ltd. | thestatesman.com site |
| The Telegraph | Newspaper | English | English daily published by ABP Pvt. Ltd., Kolkata, per the Indian Newspapers Society 2026-27 committee list. | Indian Newspapers Society |
| The Times of India (Kolkata edition) | Newspaper | English | English daily with a Kolkata edition. Storyboard18 (29 Oct 2026) reports its ABC circulation for January to June 2026. | Storyboard18 |
| All India Radio FM Rainbow and FM Gold | Radio | Bengali | State broadcaster's FM channels listed as serving Kolkata; AIR also airs AM stations from Akashvani Bhawan, Kolkata. | AIR site |
| Big FM 92.7 | Radio | not stated | Private FM station listed for Kolkata at 92.7 MHz in the Ministry of Information and Broadcasting list of operational channels as on 30 March 2026; permission holder Reliance Broadcast Network Ltd. | MIB list, 30 Mar 2026 |
| Friends FM 91.9 | Radio | not stated | Private FM station listed for Kolkata at 91.9 MHz in the Ministry of Information and Broadcasting list of operational channels as on 30 March 2026; permission holder Ananda Offset Pvt. Ltd. | MIB list, 30 Mar 2026 |
| Ishq FM 104.8 | Radio | not stated | Private FM station listed for Kolkata at 104.8 MHz in the Ministry of Information and Broadcasting list as on 30 March 2026; permission holder Vibgyor Broadcasting Pvt Ltd. The Hitavada reported on 21 December 2025 that Radio Orange bought the Ishq FM stations from TV Today Network, so the holder may have changed. | MIB list, 30 Mar 2026 Also: The Hitavada, 21 Dec 2025 |
| Radio Mirchi 98.3 | Radio | not stated | Private FM station listed for Kolkata at 98.3 MHz in the Ministry of Information and Broadcasting list of operational channels as on 30 March 2026; permission holder Entertainment Network India Ltd. | MIB list, 30 Mar 2026 |
| Red FM 93.5 | Radio | not stated | Private FM station listed for Kolkata at 93.5 MHz in the Ministry of Information and Broadcasting list of operational channels as on 30 March 2026; permission holder South Asia Fm Ltd. | MIB list, 30 Mar 2026 |
| ABP Ananda | TV | Bengali | Bengali news channel based in Kolkata; free to air; owned by the ABP Group. | abpananda.com site |
| Akash Aath | TV | Bengali | Mixed entertainment Bengali channel based in Kolkata; established 2000 by G Entertainment. | MediaNews4U |
| Colors Bangla | TV | Bengali | General entertainment pay channel based in Kolkata; JioStar. | colorsbangla.com site |
| Star Jalsha | TV | Bengali | General entertainment pay channel based in Kolkata; family dramas, comedies, reality shows and films; JioStar. | MediaInfoline |
| Zee Bangla | TV | Bengali | General entertainment pay channel based in Kolkata; Zee Entertainment Enterprises. | MediaInfoline |
| Metro Railway Kolkata | Outdoor | not applicable | Invited bids in 2018 for commercial advertising rights at metro premises for 10 years; ask what is open now. | Metro Railway site |
| Sampark Advertising | Outdoor | not applicable | Kolkata outdoor firm; won five-year LED branding rights for Howrah station gates in June 2023. | Tofler |
| Bartaman online edition | Digital | Bengali | Online edition of Bartaman since 2002, with a mobile app from 2006. | bartamanpatrika.com site |
| Ei Samay digital (eisamay.com) | Digital | Bengali; Hindi; English | Digital news platforms of Ei Samay: Eisamay.com (Bengali), Samachar Ei Samay (Hindi), News Ei Samay (English). | Adgully |
| Hoichoi | Digital | Bengali | Bengali OTT platform; a subsidiary of Kolkata-based SVF Entertainment. | MediaNews4U |
| INOX (South City Mall) | Cinema | Bengali; Hindi; English | Multiplex chain formed by PVR and INOX merger in 2023; INOX added Kolkata multiplexes in 2004. | District listing |
| SVF Entertainment | Cinema | Bengali; Hindi | Kolkata film production and distribution company; also distributes Hindi and Hollywood films in East India; has an exhibition division. | svf.in site |
Being on this list is not paid. Most of these are not our clients.
Source: Pages linked in the table, read 2 November 2026
How to choose a medium in Kolkata
Our view: start with the buyer, not the medium. Name the language they read, the area they live in and the hour they decide. Then ask each house for its rate card and its audited figures in writing, and compare them on one unit, such as the cost of one insertion or one 10-second spot. Outdoor needs its permission number checked before you pay. Book a small test first, count calls and offer codes by medium, and add only the lines that worked. See our newspaper advertising, radio advertising and outdoor advertising pages for each medium.
Why buy Kolkata media through PromotEdge
If you are comparing media agencies in Kolkata, ask each one what it books, from whom, and what it earns on the booking. A newspaper, a radio station or a TV channel is a media owner. PromotEdge plans and buys across houses like these. Better rates from volume. One buyer that books many lines across many houses can ask for better rates than a shop that books one ad. One point of contact. Papers, stations and sites from different vendors sit in one plan, with one person to call. Honest advice. We do not push any vendor's products. The plan holds only what you need.
AI in advertising: today and next
Today
Google says its Gemini web app works in 70+ languages, including Bengali and Hindi. ElevenLabs says its dubbing covers 90+ languages, without lip sync. We use both for scratch drafts only.
Source: Google Gemini Apps Help; ElevenLabs documentation, read 10 October 2026
Next
Our view: Bengali first drafts will get faster. Native writers, rate checks and Puja permissions stay human work.
/ 09 Advertising agency in Kolkata
In one day a Kolkata buyer can see your ad in a Bengali paper, hear it on FM in a yellow taxi and pass it on a board on the Bypass. So we begin with your sales, not a media list: who buys, where, in which language, in which month? A Hatibagan saree shop and a Howrah engineering firm need different plans.
Choosing an agency here? Ask who sets the media plan, to see the owner's written rate for every booking and how each ad is counted. Our national view: advertising agency in India. If your results notices run in the press, we also design the annual report that goes with them.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
More services in Kolkata
The expertise that fits your business, and the places we work.
More in Kolkata
Advertising FAQs for Kolkata
Short answers. For anything else, call or WhatsApp us.
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The fee depends on the media, language versions and creative work. Media is billed separately, at the owner's rate. Ongoing work has a 3-month minimum, then 30 days' notice. You get a written quote within 2 working days. The cost guide linked under Proof and reading covers public TV rates.
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Yes. Our office is Suite 508, Ambuja Neotia Eco Centre, Sector V, Salt Lake. The people who plan and write your ads work there, and you can see the media plan in person. The numbers meeting in week 1 can be at your office or ours.
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The one your buyers read, in their language: Anandabazar Patrika for Bengali homes, The Telegraph or The Economic Times for business, Sanmarg for Hindi readers. No public readership survey has come out since 2019, so we test small first, then choose the edition by area and reader.
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Often, for offers with a date on them, like a sale or a Puja scheme. Kolkata has seven private FM stations on the MIB list (March 2026), plus Akashvani. Radio fails when a small budget is spread over all of them.
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Plan in the monsoon and book by early September. In 2026, KMC took Puja hoarding applications only from 20 to 25 September. The best press positions go first, then radio slots and pandal deals, so a late plan means fewer choices.
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Yes. Through our language partners we write press ads, radio and film scripts in Bengali, Hindi and English, chosen by who is buying: Bengali for homes, English for business buyers, Hindi for some trade audiences. The idea stays the same in each language.
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What can't be measured can't be achieved. Each medium gets its own reply route: a phone number, WhatsApp link, offer code or QR code. We count enquiries against what each release cost, then move money to what works. We keep tear sheets as proof.
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Our Kolkata office is in Sector V, Salt Lake. We plan and book newspaper, radio and outdoor ads for firms across the city, and meet you at our office or yours. Ask for a media plan that shows each medium's cost on its own line, with its enquiry count.
Advertising in Kolkata?
Bring last year's ads. We'll show what worked
Got a media quote you are unsure about? Send it over and we will read it with you.