Best Practices To Improve Your Website Navigation

In today’s age having a website is no longer optional, rather it’s essential. Your website is the foundation of your digital marketing strategy. But, making a website is not enough if the navigational keys don’t work well, or not engaging enough to hold consumers’ interest. Navigation is one of the most important parts of any good website, but often overlooked!

A website that lags off in navigation doesn’t appeal to visitors visiting the website. It results in an increase in bounce rate and low conversion rates. This is where a website development company comes in, which has the ability to change the business into a brand, just by creating engaging and interactive websites.

In the blog, we are here with practices that we use to make your website stand out among the competition, and turn the visitors into a consideration phase.

Practices That Improve Website Navigation For Users

Simplify Your Navigation Menu

As a website development company, we understand the need for simplified navigation. In fact, having clean and straightforward navigation is the secret that gives your website the edge over its competition.

By simplifying the navigation, you are not only providing users with what it needs but also optimizing the performance of the website. A website with poor or cluttered navigation keys, confuses users which drive users away, leading to a higher bounce rate, resulting in lost opportunities for your business. Not only that, you can save time and money in the long run, as you will have a lesser number of URLs and pages to manage, and reduce the maintenance cost of broken links.

Use Descriptive and User-friendly Menu Labels

An ambiguous label won’t make an impact when people are looking for navigation keys. Navigation should be intuitive which means it should be understandable to the user without thinking about it. It helps users to find what they want on the website, without fretting over the fact of how they can navigate the website.

Descriptive labels help user to understand the purpose of the links and categories, which means they can quickly and confidently navigate the website, without either feeling confused or lost.

So for instance, keeping information about the contact form or contact details on the contact page makes it better than putting it on the service page. We steer ourselves from using jargon or industry language which can arise confusion among users.

Optimise Your Navigation For Mobile Devices

According to reports, 75% of users prefer mobile-friendly sites, which makes it important to optimise according to mobile. Mobile-friendly navigation makes users find what they are searching for. A website development company tests the site for both web, and mobile, to make sure the website is responsive irrespective of devices.

Using three horizontal line or dots help in hiding out navigational keys on the small screen. The inclusion of a navigation key at the top right or left corner makes it easier to find. Structuring the categories and sub-categories in a format that makes it easy to navigate on mobile, makes your website stand out from the rest.

Use Cues To Enhance The Navigation

The point of using visual cues to enhance navigation on a website is to provide users with visual indicators that help them understand where they are on the site and what actions they can take. Visual cues can include icons, images, hover effects, or other visual elements that guide users through the site.

The visual keys have a range of benefits, one of them is that users can easily identify important links or call to action, which makes it easier to find what they are looking for. However, overboard with too many cues can take away the simplicity of navigation, which is why we keep it minimal which holds your users’ attention and makes them engage with the website.

Conclusion

Improving your website’s navigation is one of the most important things that a business needs to create an impact in the digital space. As a website development company, we have seen the first-hand impact that effective navigation plays on a website’s performance.

From a digital marketing perspective, it is crucial for search engine optimisation, and driving traffic to your site. A decrease in bounce rate and higher engagement helps in improving search engine rankings which makes it easier for consumers to find your product or services. PromotEdge brings that edge to the business by taking the right step which starts with the process of website design. If you are struggling to make an impact with your website, then connect with us, and let us handle the nitty-gritty of the website, while you focus on other parameters of business development.

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