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      Creative Process: How Creative Agencies Develop Winning Campaigns

      Published Date



      2 Min Read
      Creative Agency Work Process

      Creativity is the essence of humanity, no matter how time changes, creativity does not. We are on the precipice of the AI revolution, and this has threatened human creativity. But remember, as long as humanity survives, so will the need for human creations. This is also true for both the real and virtual worlds. Your potential customers are more likely to connect the creative content you make than generic ones. Therefore it is highly necessary to team up with a creative agency who can help you to materialise your message.

      A creative ad agency can bring their A-game to every aspect of your digital campaign to win over the audience. From breathtaking graphics design for both website design to social media posts. Unparalleled video production and editing to gain huge traction in the market. Last but not least, informational content from which your target audience can get maximum value. Digital marketing demands unique content in order to survive the saturation of various other content. Therefore, they can make you content that can increase engagement and bring revenue as well!

      What Does A Creative Ad Agency Bring To The Table?

      Take into consideration that you must choose a digital marketing agency that is not only technically good but creatively superior. The agency must make content that conveys your brand message clearly to your target audiences. Moreover, they must build a good brand image through their marketing efforts. There are many other skills that a creative agency should bring to the table, let’s discuss them one by one:

      Concept Building and Story Telling: A creative agency will come up with concepts that are both unique and will trend in the market. Additionally, the content they create will convey your brand’s story. The marketing campaign will have storytelling elements into them to resonate with the target audience. This can lead to high-engagement content across various digital platforms.

      Campaign Development: Creative ad agencies can develop viral marketing strategies for maximum attention. From trendy ad campaigns to meme marketing, various approaches can be undertaken. Like, as crafting social media posts, email marketing materials, or even video ads which have stand-out features in them.

      Cutting-Edge Creativity: Creative ad firms stay current with trends and can create creative digital marketing concepts to help you stand out from the crowd.
      Creative Content Creation: A creative ad company excels in every type of projects they work on. They can create high-quality content such as videos, infographics, and blog entries that will engage your audience. The content will also be SEO-friendly which will help your SEO efforts.

      Emotional Connection: It is very important to build a level of trust and emotional connection with your new and existing customers. Remember, in today’s digital age, making an emotional connection with your audience is critical. Creative advertisements can assist you with this through their storytelling and creative expertise.

      Brand Identity: You have to choose a creative company that is an expert in developing and strengthening your brand’s digital identity. The creative agency will develop content that connects with your target demography. Invoking nostalgia, making content that respects and showcases accurate culture in them.

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      Factors To Consider Before Hiring A Creative Agency In India

      How Does A Creative Ad Agency Help In Brand Building?

      The cornerstone of creative ad marketing is brand identity building. This side of marketing is very grey, depending on the execution, results can largely vary. Positive publicity to negative publicity can produce unpredictable results. Oyo, the hospitality chain is a good example of how it started and how its brand image changed over the years, but the company is still around doing business. In particular, a creative ad campaign can be an effective instrument for cementing a brand’s identity in the eyes of Indian consumers. Here’s how:

      Cultural Resonance

      As mentioned before, you can connect with your target audience by tapping into their cultural values, traditions, and emotions. One such example is Surf Excel’s “Daag Ache Hain” (Stains are Good) campaign. This campaign promoted childhood memories and the notion that getting messy while playing is indicative of a happy upbringing. Therefore, a creative ad company will aim to create marketing campaigns that will connect to the values of the target customers.

      Emotional Connection

      The campaign cannot be devoid of emotional touches. Remember, a creative firm is making ads for humans and not for AI! Cadbury’s “Kuch Meetha Ho Jaaye” (Let’s Have Something Sweet) campaign brilliantly exemplifies this. We all know how iconic these lines are, before every festive occasion were are used to hearing and watching these ads. A great creative agency can create an outstanding marketing campaign where people can get a taste of emotion attached to them. This type of marketing can cement that particular emotion with the brand for years to come.

      Humor & Wit

      Back in the day, during the matches of the World Cup or IPL, Vodafone’s “ZooZoo” campaign used to make us laugh. We all remember how iconic they were that we even saw toys being sold of the animated characters. These whimsical cartoon characters added humour to daily circumstances, making Vodafone a more real and approachable brand.
      Interactive Engagement

      In 2019, Swiggy’s “Voice of Hunger” digital marketing campaign became a huge hit for its interactive elements. It invited Instagram users to design food-shaped waveforms with voice notes for a chance to win free food. The playful nature as well as the giveaway aspect gave a lot of viral energy to the campaign. Therefore, any creative agency’s advertising campaigns can produce a strong brand identity that resonates with consumers’ hearts and minds by understanding the target audiences and employing innovative storytelling strategies.

      Why Partnering With PromotEgde Can Give You A Winning Edge

      PromotEdge cares about both our clients and their target audiences, thus we create content that appeals to both tastes and connects them. In a nutshell, We promote the digital language of rural and urban Indian brands with sheer distinctiveness. As a result, we proudly identify ourselves as “Digitally Desi”, the creative advertising agency that understands its roots best. Over the span of 9 years in the field of creative campaign marketing, we have all the qualities that we have discussed above.

      Our advertisements are based on researched facts. As a result, the ad campaign will be in line with market trends while also featuring our creative input to help it stand out. Furthermore, we use a sophisticated methodology to maximise output. We begin the process by examining the market, customer behaviour, and where your brand stands. Then comes identifying your customers’ emotional points and creating ad campaigns to tap into those points. We brainstorm the freshest ideas as the best creative agency to cement you as the brand to be remembered for generations.

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