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World ofMarketing
Indian marketing costs and numbers, with plain playbooks. Every figure is dated and sourced.
Marketing in India,explained with real numbers
World of Marketing is PromotEdge's library for Indian business owners and marketers. It covers what media really costs in India and the market numbers behind marketing decisions.
It also has playbooks and honest comparisons, plus a glossary of marketing terms in plain English.
Every price and figure names its source and date. Media rates come from public rate cards, such as the government's Central Bureau of Communication and Doordarshan's own card. Market numbers come from sources such as FICCI-EY and TRAI.
We keep pages up to date on a fixed rhythm rather than chasing daily news. Cost guides are re-checked every quarter, number pages are refreshed when their sources publish, and each page shows when it was last updated. When a fact changes, the page changes, and so does its date.
If you'd rather have someone turn all this into a plan for your business, our team can help. We judge every rupee on the enquiries and sales it brings.
Newestfirst.
How to outsource SEO to India
How to outsource SEO to India: a plain checklist for agency owners on contracts, reporting, white label rules, time zones and quality. Free growth plan.
Updated 19 Oct 2026Campaign decode: week of 19 Oct 2026
New Indian ad campaigns explained in plain words: what Polycab, Studio Merino, Chumbak and Liva did, and what a small business can copy from each.
Updated 18 Oct 2026Choosing a B2B marketing agency for industrial firms
How to choose a B2B marketing agency for industrial goods: compare three options, use ten questions and a lead brief. Get a free growth plan.
Updated 18 Oct 2026Export marketing channels compared
IndiaMART vs TradeIndia and other export channels compared: Alibaba, ExportersIndia, LinkedIn, fairs and EPCs, plus a buyer check. Get a free growth plan.
Updated 18 Oct 2026D2C marketing cost and metrics
D2C marketing cost in India is judged on profit after marketing, not ROAS alone. See plain formulas for CAC, MER and payback. Get a free growth plan.
Updated 15 Oct 2026Sample one-page marketing plan
See a sample one-page marketing plan for a made-up steel furniture maker, with all six blocks, and learn how to write your own in about an hour.
Updated 14 Oct 2026Campaign decode: week of 12 Oct 2026
New Indian ad campaigns explained in plain words: what Cadbury, Cleartrip, Asian Paints, Men of Platinum and Sparx did, and what you can copy.
Updated 14 Oct 2026Shiprocket Quick ad decoded
How the Shiprocket Quick film with Manoj Pahwa turns a late courier pickup into a wedding joke, what three reports say, and what a small business can copy.
Updated 13 Oct 2026Office branding ideas
Office branding ideas for every space: reception, walls, glass, signs and floors. Learn how to keep them true to your brand, even in a rented office.
Updated 13 Oct 2026Employer branding in India
Employer branding is what job seekers believe about you as an employer. Learn how to build it in India with a plain plan, from reviews to a careers page.
Updated 13 Oct 2026Employee value proposition
An employee value proposition is the honest reason a good person joins you and stays. Learn to find it, write it, test it and share it, in plain steps.
Updated 10 Oct 2026Wedding season marketing
Wedding season marketing for Indian vendors. Plan the season week by week, pick offers that suit your trade and measure what works in each month.
Updated 10 Oct 2026Trade show marketing ROI
Trade show marketing for Indian firms. Learn what to do at each stage of a fair, then work out your return from your own costs and your orders.
Updated 10 Oct 2026Surrogate advertising in India
Surrogate advertising sells a restricted product through another with the same name. See what the rules say and what to check before you run an ad.
Updated 10 Oct 2026Real estate project launch plan
A real estate marketing plan by phase. No ads before RERA registration. Then comes the launch, then building updates, then handover, with visits tracked.
Updated 10 Oct 2026Rath Yatra marketing
Rath Yatra marketing for hotels and shops that sell around the festival. Get dates for 2026 and 2027, a week-by-week plan and a way to measure results.
Updated 10 Oct 2026Quick commerce marketing guide
What quick commerce is and how it works in India. Then see how a brand gets noticed on the quick commerce apps and how to track what it earns.
Updated 10 Oct 2026Product launch plan
A product launch plan for Indian businesses. Get a week-by-week timeline and a checklist, check your labels and claims, and track the first 12 weeks.
Updated 10 Oct 2026Pongal and Onam marketing
Pongal and Onam marketing ideas for shops and brands in the south. Get 2026 and 2027 dates and a plan. See language tips and how to measure results.
Updated 10 Oct 2026Navratri marketing
Navratri marketing ideas for shops and event vendors in western and northern India. Get 2027 dates and a plan. See the rules and how to measure results.
Updated 10 Oct 2026Metro advertising cost in India
How metro advertising is sold in India. See how tenders work, what shapes the cost, what formats exist and how to check that your ad ran as promised.
Updated 10 Oct 2026Marketing lessons from famous books
Twelve ideas from well-known marketing books, in plain words, with Indian examples. Each lesson ends with one small thing you can try this month.
Updated 10 Oct 2026IPL marketing ideas
IPL marketing ideas for local businesses. See the season dates, ideas that avoid team and player marks, the rules on betting ads, and how to measure it.
Updated 10 Oct 2026Import-export business in India
How to start an import export business in India. Learn about the IEC code and export councils. Cover the GST rules and getting paid, plus trade data ideas.
Updated 10 Oct 2026How to sell on Blinkit, Zepto and Instamart
How a brand gets listed on the quick commerce apps. See the official way in, the papers needed, the money maths and the mistakes to avoid on the way.
Updated 10 Oct 2026How to find buyers for export
How an Indian maker finds first export buyers. Use export councils and trade fairs, try B2B portals and LinkedIn, and check a buyer before you ship.
Updated 10 Oct 2026Hoarding advertising cost in India
What drives hoarding advertising cost in India. See how government tenders buy space, what a quote should list, and how to compare quotes and check a site.
Updated 10 Oct 2026Go-to-market strategy
A go-to-market strategy framework for Indian businesses. Follow seven steps, copy a one-page template, avoid common mistakes and measure your launch.
Updated 10 Oct 2026Durga Puja marketing
Durga Puja marketing for shops and food sellers. Get dates for 2026 and 2027 and a week-by-week plan. See offers that fit and how to measure the results.
Updated 10 Oct 2026Dropshipping in India
Dropshipping in India in plain words. Learn what it means, how the money flows and how to start. See how to find suppliers and what the real risks are.
Our beliefThink creative. Act on numbers.
Find whatyou need.
Media and marketing costs
What newspaper, radio, TV, outdoor and digital cost in India, from public rate cards.
02India marketing numbers
Ad spend, internet users, print and radio reach: dated and sourced.
03Updates and trends
What changed in Indian marketing this month, and what it means for you.
04Festival and season calendar
Festivals, sale seasons and how early to book media.
05Playbooks
Step-by-step plans: launches, dealer meets, admissions, trade shows.
06Comparisons
Honest decision guides: SEO vs Google Ads, TV vs digital, in-house vs agency.
07Campaign decode
Current Indian ad campaigns explained in plain words.
08Glossary
Marketing terms in plain English, with an Indian example.
Popularguides
Radio advertising cost in India
FM and Akashvani rates per 10 seconds by city, from the government's rate cards, with sample budgets.
02India marketing statistics
What is spent on ads by medium, and how many people use the internet or watch TV, each figure dated and sourced.
03Traditional vs digital marketing
The 10 differences that matter, what each costs, and when to use both together.
04What is D2C (direct to consumer)?
How direct-to-consumer (D2C) brands work in India, with a worked example of the numbers behind one order.
05Newspaper advertisement cost
Government rates per sq cm for leading dailies in Kolkata, Odisha, Bihar and Jharkhand.
06TV advertising cost in India
Doordarshan's rate card worked through to a final bill, with bonus airtime and slab discounts.
In their own words
What clients told us after working with PromotEdge.
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries Limited“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA Metaliks“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta Foods“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball League“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVB“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP Education“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball Player“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. …”
Hardeep SinghMarketing ConsultantIndependent view“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent CreatorSpend where it brings business.Cut what doesn't.
Straight answers.
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World of Marketing is PromotEdge's free library of Indian marketing costs, numbers, playbooks, comparisons and definitions. It is written in plain English with dated sources, so you can see where each figure comes from. Use it to check what things cost, learn how a channel works, or get ideas before you plan your budget.
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Cost guides are re-checked every quarter, and number pages are updated when their sources publish new data. Each page shows its last updated date at the top, so you can see how fresh it is. If a rate card changes sooner, we update that page as soon as we notice it.
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Prices come from public rate cards, such as those of the Central Bureau of Communication and Doordarshan. They are media costs only. We do not publish our own fees on these pages. Each guide names its source and the date we read it, so you can check the original yourself.
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Yes. Ask for a growth plan, and we will start with your numbers and then suggest where your budget is likely to work hardest. The first step is a free 30-minute strategist call and a one-page plan, for projects we think we can help. We take on a limited number, so we tell you honestly if it is a fit.