AI or Human: What Drives Better Designs for Creative Agency?

Nowadays, AI is everywhere, and even if you choose to ignore it, you cannot. From writing content to generating images, it seems like AI can do it all. But can they really work on their own?

As a creative agency partner, we cannot stress enough how helpful it has been for us, but in the battle between AI and humans, you need to go deeper to understand who the real winner is.

And jab baat aati hai creative agency ke designs ki, toh kya AI human designers ko replace kar sakta hai? (And when it comes to a creative agency’s designs, can AI really replace human designers?)

Well, let’s break it down for you (and everyone else curious about the truth). As a creative design agency that has worked with various brands, we have had some wonderful experiences that we would like to share, in addition to some real talk.

Here’s what we have learned so far in this AI vs. human creativity game when it comes to designing as a creative agency in India.

AI in creative design: A game changer or just a tool?

The purpose behind AI was to provide creative agencies and more with tools that would make work fun, better, and even exciting. Aaj kal bahut hype mein hain (these days, they are in a lot of hype). And guess what? AI has been doing exactly that with design tools like MidJourney, Canva AI, and DALL-E.

In fact, it wouldn’t be any exaggeration when we say that they are incredible! Best creative advertising agencies know very well that AI can generate layouts, suggest colour palettes, and even create images from text prompts, so AI is obviously great at what they do. And don’t they sound like a partner who is always there for you, and they don’t even need a coffee break?

For a creative design agency in Kolkata or anywhere in India, these tools save a lot of time and effort. Plus, you can easily rely on their expertise and the manner in which they are continuously improving their analytics and exploring opportunities; they are slowly moving beyond remaining a game-changer!

Imagine needing a quick draft for a client’s pitch and AI whipping up creative presentation ideas in minutes. But is that enough? Not really! A creative agency (and everyone, for that matter) needs more.

Limitations of AI in Creative Design:

• AI can do many things but it lacks emotional intelligence because even though it can produce results in seconds, it can’t understand brand identity the way a human designer can.
• Customization is limited in AI because it works on algorithms and patterns; human designers bring intuition and originality.
• AI-generated designs often lack the ‘soul’ that makes a presentation truly engaging.

So, even though AI is an amazing tool, it works best as a collaborator rather than a replacement.

Why humans are still the heart of a creative agency

Ab batao, kisi bhi creative agency ka sabse bada asset kya hota hai? (Now tell me, what is the biggest asset of a creative agency?)

Answer: The people!

The designers, the strategists, the storytellers. Unless the “humans” of a creative agency give input, can AI even work? Well, we do not want to belittle AI, but the truth is no matter how well AI advances and starts acting like humans, it will always be humans who will remain at the heart of creative agencies.

And here’s why human designers are irreplaceable:

1. Creativity beyond algorithms

While AI can replicate patterns, humans have the ability to think beyond patterns. We come up with unique, creative PowerPoint presentation ideas or design strategies that AI simply can’t predict.

AI can assist, but what about the original vision? That’s all of us (at every creative agency)!

2. Emotional connection

Best creative agencies in India don’t just create visually appealing designs; they create experiences. You need a human to step in and think about an experience to develop it because only a human designer will understand cultural nuances, emotions, and storytelling. And that isn’t something that AI can fake.

3. The power of collaboration

Creative design is not a solo effort because it involves brainstorming, feedback, and iteration. AI doesn’t take feedback personally (obviously), but it also doesn’t honestly “think” or improve the way a human can.

Yes, despite feeling annoyed or having a borderline breakdown every time a client gives us feedback, a creative agency will keep coming back stronger than before.

4. Brand understanding

Well, you can put in ten different prompts, and AI might generate 10 different logo options, but it’s only a human designer who will feel which logo truly aligns with a brand’s identity. Best creative advertising agencies build brand stories, not just pretty visuals, and for this, AI needs a human touch.

How AI and humans can work together in a creative agency

Yes, instead of adding fuel to the AI vs. Humans battle, how about we focus on creating the best experience for a brand by asking the real question: How can AI and humans work together?

And here is the secret formula hum apne (we) creative design agency main use karte hai (use):

• AI for speed, Humans for soul – Of course, we use AI tools to generate quick drafts, but we also give our human designers the freedom to add the final magic touch.
• AI for research, Humans for strategy – AI can analyse trends and data, so we use them to get in touch with inside stories, but the strategic brand positioning is left to the wonderful humans at our agency.
• AI for automation, Humans for innovation – AI can help with repetitive tasks like resizing and formatting, so all those boring tasks end up with AI, but fresh, out-of-the-box ideas come from creative minds, and we cannot thank our star performers enough!

Toh dostone, humne AI se dosti kar li hain (so, dear friends, we have made friends with AI), but we love our humans more because that’s what the best creative agencies in India do. And instead of putting them on the battlefield, we have provided them with AI tools as weapons to play their favourite game—creative designing.

Final verdict: AI + Human = The Ultimate Creative Team

So, what’s the answer? AI alone can’t replace human designers, but together, they can create magic.

A well-balanced creative agency in India uses AI as a tool, not as a replacement. And whether it’s for creative presentation ideas, branding strategies, or crafting a stunning creative PowerPoint presentation, humans still bring the heart into design.

The creative agency team at PromotEdge believes that with the right powers, playing the game becomes fun. And why go into a battle when you can manipulate AI to become your forever buddy?

Toh agar aap bhi ek creative agency partner chahte hai jo aapke brand ke liye best designs and experience banaye, toh bejijhak get in touch with us! (So, if you are also looking for a creative agency partner who can create the best designs and experiences for your brand, feel free to get in touch with us!)

“Greatness happens when the person with the wild imagination collaborates with the person who knows how to get things done.” – Simon Sinek.

Embrace AI, but don’t underestimate the human touch.

Connect with a creative design agency in Kolkata and explore how our team collaborates with AI for an outstanding creative design experience.

Click here to learn more about what a partnership feels like with us.

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