Influencer Marketing Agency in Kolkata
The influencer marketing culture in Kolkata is on the upside. Nowadays, it is not just limited to large corporations. Small businesses have also understood the power content creators hold, slowly approaching them. However, connecting with an influencer is often not an easy task. Your message or email stays unread for months in the inbox. And that is why you should work with an influencer marketing agency.
hoosing the best influencer marketing agency in India, like PromotEdge, opens up new doors that leave you in awe. In influencer marketing, it is not just about making connections, it is about making the right connections. For that, you need a team like us, who has connections with the leading influencers not just in Kolkata.
To elaborate it in detail, let’s say you sell skincare related products. Now, if you reach out to an influencer who creates content on electronic gadgets, would it be effective? Moreover, even if you gain views, they may not be the ideal audience with high potential for purchasing. We help you identify your requirements and connect with the right influencer and target audience.
Show moreHow does an influencer marketing agency in Kolkata help your brand?
Influencer marketing has become increasingly popular in the last decade. With people spending more and more time on social media platforms watching reels and long video content, influencers gain millions of views per post. Working with the right influencers can make your brand go from zero sales in months to products getting out of stock in days.
However, even for influencers, not every content goes viral. And the charges of influencers can be pretty heavy on the pocket, depending on whom you choose. As a brand, you also need to have a clear idea of what you want and how you want to do it. Though it may not seem like it, with business prospects in mind, hiring an influencer marketing agency might be ideal for you.
As the best influencer marketing agency in Kolkata, we help you with everything from discovering an influencer who meets your needs to creating campaigns and monitoring them. But before we delve more into the services, let us first explain the types of influencers.
Based on the number of followers, influencers can be categorized into:
- Nano Influencers: Content creators with 1,000 - 10,000 followers.
- Micro Influencers: Follower base of 10,000 - 100,000.
- Macro Influencers: 100,000 - 1 million followers.
- Mega Influencers: Influencers with over 1 million followers.
Influencers can also be segmented based on the niche content they create. For instance:
- Beauty Influencers
- Fashion Influencers
- Health & Fitness Influencers
- Educational Influencers
- Tech Influencers
- Bloggers and Vloggers
- Gaming Influencers, etc.
As the best influencer marketing agency in India, we have assisted many of our clients in successfully collaborating with content creators. Whether you want PAN India exposure or are trying to reach out to highly engaged, niche audiences, we can help you with:
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Every content creator is different. Thus, it needs careful consideration when choosing one for your business. Even if they are in the same industry, the type of content they create may not be suitable for your brand. So, it is important to decide on how effective the campaign will be before reaching out to the professionals.
As a leading social media influencer marketing company, we have all the means to connect with your favorite influencers. We can understand how frustrating it can be to not get any response, and so we reach them on your behalf.
Influencer marketing is all about strategizing. The digital marketing landscape is hard as it is, and with the ongoing competition adding fuel to it, it can be difficult to stand out. You need a story, or rather a narrative, not just any random one, but one that resonates with your audience while sharing your brand’s message and purpose.
Social media today is filled with reels and videos from new and old content creators. Each of them features different types of video content. Some create funny, engaging content, while others focus on educational content or tutorials. As a brand, you need to understand what approaches you want to follow.
To give an example, if you own a skincare brand, you can share tutorials on how to use the products. Collaboration with beauty influencers might be most suitable for you, as their follower base prefers this type of content and is most likely to purchase the product.
Similarly, if you provide a product or service that not many people are aware of, an educational/ explainer video might be more ideal. PromotEdge, the best influencer marketing agency, India, helps you identify what kind of content will resonate with your client the most. We work closely with influencers to share your vision, so the final outcome meets your requirements.
Do you think influencer marketing is just about creating a video and uploading it to different platforms? Well, think again, the reality is vastly different. In a city like Kolkata, where so many content creators are creating engaging content, going viral is not that easy.
Brands need proper campaign execution and management for a high return on investment (ROI). We help you identify who your target audience is and where they mostly spend their time. Based on the data we collect from our thorough research, we create customized campaign strategies.
When collaborating with an influencer, a business should always prepare a well-documented contract. Share your requirements, brand objectives, and brand guidelines clearly to avoid future misunderstandings. An influencer marketing agency takes care of all these requirements, so you don’t have to take any headache.
One of the plus sides of influence marketing is access to a pool of data. Unlike traditional advertising, influencer marketing allows you to check the accurate numbers. Brands can see the number of likes, comments, and shares. They can also check the reach of each post and how much time people have spent on this content. It is especially important to measure whether the strategy is working or needs improvement.
PromotEdge is the best influencer marketing agency in Kolkata, delivering monthly reports. We follow a neat and data-rich reporting format that clearly outlines the progress.
Where Every Logo Tells A Success Story
Our 200+ Collaborations.
Client Happiness Speaks Volumes
Show MoreI really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.
Abhijit Bhattacharya
Former Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
Show MoreAs a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems. Lastly, I’d recommend anyone who is planning to start or grow their brand, PromotEdge is the best digital marketing agency you can rely upon.
Anish Basu Mallik
Marketing Executive at Unimark Group
Show MorePromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.
Bimal Shah
Executive Director at Fine Organic Industries Limited
Show MoreAn aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.
Bobby Srinivas
Chief Manager Marketing & Brand Marketing at Utkarsh India
Show MoreThe PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.
Giba
Brazilian Former Volleyball Player
Show MoreIn the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.
Hardeep Singh
Marketing Consultant
Show MoreHi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme. They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard. And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.
Hitesh Malhotra
Sports Development at Fédération Internationale de Volleyball - FIVB
Show MoreI would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.
Joy Bhattacharjya
CEO at Prime Volleyball League
Show MoreI've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.
Mahendra Sureka
Founder & CEO at India MACJ - A Buyers Choice Home Inspections
Show MoreI had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together. So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.
Manish Pandey
Consultant & Coach to Content Creator
Show MorePromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.
Medha Sharma
Strategic Head at TATA Metaliks
Show MoreI am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.
Mom Mitra
Marketing Head at Ilead
The importance of Influencer marketing strategy for different industries in Kolkata
One
Fashion and Lifestyle
The fashion and lifestyle businesses no doubt need a good influencer marketing strategy. With so many content creators in the industry, brands can increase their sales in and outside of Kolkata.
Two
Real Estate
The price of real estate properties in Kolkata is sky-high. But the demands are still on the rise. Collaborating with influencers allows realtors and real estate brands to build a bond of trust with their clients.
Three
Travel
Kolkata has several popular tourist spots. Travel influencers attract a lot of tourists all over India. Brands in the travel industry can work with these content creators to promote their businesses.
Four
Food and Beverage
From classic Phuchka and Nizam’s Kathi Roll to Arselan’s biryani, Kolkata has so many delicious restaurants and food joints. Partnering with influencers makes you become visible to all the foodies.
Why PromotEdge as your trusted influencer marketing agency?
The hype of influencer marketing has been going on for the last few years now. And there are good reasons behind it. Influencers leave a strong impression on people, motivating them to purchase a product or service. But is it necessary to look for an influencer marketing agency near me? Well, it is a genuine concern, and we’re here to share why you need an influencer marketing agency, especially PromotEdge:
- Expert advice: We have many team members who have been working with influencers for several years now and can offer you valuable advice.
- Strong connections: Our 10 years of experience have brought us a strong influencer network. We can help you connect with your desired influencers at ease.
- Content quality control: As an integrated marketing company ourselves, we have an eye for good quality content. We know what would be suitable for the audience in Kolkata or other regions, and suggest concepts.
- Honesty: PromotEdge is open to criticism. If we believe something is not up to standard, we openly share it.
Turning Challenges into Success Stories
Alumaze
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
Got Questions?
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Will you take care of my influencer marketing campaigns?
Ans.At PromotEdge, we take care of everything from helping you find influencers to creating an influencer marketing strategy to campaign management. You can rely on us to maximize your ROI (return on investment). -
Will you provide me with a campaign report? If yes, then when?
Ans.Yes, at PromotEdge, we generally provide all our clients with monthly reports. However, we can adjust it according to your requirements. -
Will my brand gain maximum visibility through your influencer campaigns?
Ans.At PromotEdge, our objective is to help you gain maximum visibility through the influence campaign. And for that, we do market research on your audience and influencers to create a customized campaign. -
How should I choose the right influencer for my brand?
Ans.Influencers are different, their creative editing style is also different. You need to understand whether the kind of content they make is relevant to your brand’s narrative. If not, then how can you utilize it? Aside from that, you should also check whether their fan base is made up of your target audience.
