Desi Machines is one of its kind platforms that deals in heavy construction equipment like excavators, backhoe loaders, motor graders, etc. Desi Machines offers comparative options and helps fleet owners, contractors, or construction companies secure the best deals on equipment, financing, and insurance. It comprises a wide dealer network and best price guaranteed.
Desi Machines aims to become a platform for heavy equipment in India. It will help the contractors or builders to crack the best deals on equipment, financing, and insurance. A complete solution for all heavy machinery-related limitations in a single platform.
Desi Machines help with:
The Indian infrastructure industry is booming at a very fast pace in rural and semi-urban areas. With the rise in the infrastructure industry, the demand for construction machinery is also increasing. But for a new platform like desi Machines there are certain challenges that need to overcome.
When we have onboarded Desi Machines, they are facing certain challenges, which are as follows:
We have conducted a thorough research on the current scenario of the construction machinery market and analysed the prospects in this domain. With limited competition in the market, we have established Desi Machines as a platform that not only lists construction machinery but also provides some useful features like easy-to-compare options among all the brands, financing, and insurance options for the machines. From the colour palette to the name, we tried to connect with Indian contractors and tried to give it a Desi touch.
Our first step after the Research and Development part is to create a website and bring the presence of Desi Machines. Internet access has reached Tier 4 and Tier 5 cities, enabling rural and semi-urban contractors to research online. Slowly and gradually, the contractors are shifting from blind trust to informed purchase decisions.
Desi Machines needed a website that contains vast information on construction equipment, which educates the buyer for an informed decision, mirroring e-commerce behavior in B2C sectors.
We helped them build a trusted platform that offers clear info, fair prices, and easy financing. The UI/UX design was made adhering to the brand colour palette, eye-catching, and easily navigable. The website is made in WordPress by a set of skilled developers and is updated regularly.
We have assigned a team of skilled SEO personnel who are continuously looking after the digital presence of Desi Machines. The platform is stuffed with information, and keywords are aptly positioned with meta titles and meta descriptions so that the platforms make it to the top very quickly. Listing of models, collaborating with OEMs, and blogs targeting high-intent, category-specific keywords to drive organic traffic optimize the ranking of the platform.
The result is that some products are already ranking on Google’s first page. While the clicks are still low, search impressions are building steadily. The on-page and off-page blogs are placed correctly to increase the overall ranking. We are focusing on digital PR by targeting trade and industry publications like Construction World and Equipment India.
An SMO campaign was launched with the clear objective of targeting Tier 2 to Tier 5 cities in India. Content was made keeping the platform specifications in mind, educating users about different machines, sharing real-life use cases, and presenting comparison visuals to simplify the decision-making. Explainer videos and visual content were also developed to drive engagement and describe the benefits of the machines smoothly.
In addition to organic campaigns, we ran several targeted performance marketing campaigns on Facebook, Instagram, and YouTube to build awareness and produce quality leads. Trust-building and brand visibility improvement were achieved through this approach, and Desi Machines was firmly positioned as a trusted source for construction equipment buyers in India’s non-metro regions.
