Social media platforms like Instagram, YouTube, and LinkedIn offer BFSI brands the chance to engage with customers creatively. Instagram helps in sharing relatable, visually appealing content, while YouTube hosts educational videos. Social media is also perfect for emotional storytelling, as seen in campaigns like Axis Bank’s “Dil Se Open,” which helps foster deep emotional connections. Platforms like LinkedIn and Instagram can help BFSI brands share educational content, success stories, and product updates, engaging both professionals and consumers.
