Top E-Commerce CRO Strategies To Improve Your Conversions

Blog Details

Digital Marketing, E-commerce

Top E-Commerce CRO Strategies To Improve Your Conversions

Ecommerce businesses have gained immense popularity in the 21st century. Many reports have revealed that more than 90% of internet surfers only shop online. With superior quality products and proper customer service, it is possible for eCommerce businesses to earn success pretty quickly. Unlike traditional retail shops, online stores are available and accessible to customers 24 hours a day.

What is Conversion Rate Optimization (CRO)?

Conversion rate optimization is the systematic process of increasing the percentage of website visitors that convert into customers or complete the intended action on a particular website. With a proper conversion rate optimization, an eCommerce business can boost its sale.

Conversion Rate Optimization strategies

Speed – If your site takes more than a couple of seconds to load, you have already lost the interest of more than 50% of your customers. Yes, the game is that tight. You must ensure that your website’s speed is decent and optimize the videos and images of the product pages properly. You can hire an eCommerce marketing agency for this purpose.

Product page – Nowadays most of the people are into online shopping. So, it is necessary to think like a consumer when it comes to the design the product pages. The product pages must feature an HD image of the product and must showcase it from a variety of angles. This helps the consumer to visualize the product. The product page must also feature minute details about the product and must also include reviews and questions.

SEO – The content of your eCommerce website must be optimized with relevant keywords. It will help your site to get ranked higher in search engines. This in turn will increase both traffic and conversions to your website. You must make use of relevant keywords, do on-page and off-page SEO activities and last but not least, upload quality content. You can hire an eCommerce digital marketing agency for this purpose.

Provide videos for complex products – Video is the most effective form of communication. If there is any potential confusion on how a product works, just a single video can help to clear that confusion. A short product video gives customers a chance to see how the product works. If you really want to make an impact on potential customers, then you must include video(s).  

Improve the internal search functionality – If the functionality of the eCommerce website is not perfect, then the customers will ultimately leave the website. When the customers can easily find what they are looking for in the site, it will lead to tremendous growth in the eCommerce conversion rates. The goal must be to help users have a smooth and seamless experience on your site.

Conclusion:

There’s a lot that goes into the creation of a superb eCommerce store. But one of the primary elements is making your products easy to understand. If you want to create an eCommerce site and improve your conversions, you can get in touch with us.

PromotEdge, being one of the premier eCommerce marketing agencies in India, provides services regarding SEO, PPC Campaign, Social Media Marketing, Website Development and Design, ORM, Creative Content, Email Marketing, Digital Brand Identity, Digital Marketing Consultancy and more.