In this era of high competition when small, medium and even large-sized businesses are doing everything to stay ahead of competitors and many of them are building a strong online presence. Yes, the internet is a huge place which has a lot of potentials to grow your business. That is why many businesses are developing an exceptional digital marketing strategy to stay ahead in the game. Most of them hire a digital marketing agency to perform better in a huge market.
There are many tools which can take your digital marketing strategy to the next level, so here are some of the digital marketing tools which every marketer must have –
1. Ahrefs – It is a comprehensive SEO tool which can help you boost up your website traffic. This SEO tools allow you to check out your competitor’s top pages, who is linking to them, their content ranks and much more, On the basis of all the information it provides, you can craft a content which can beat your competitors. It has several unique features compare to other SEO tools and it’s very easy to use.
2. Yoast – Yoast is a very popular tool which helps you optimize your content for search engines like Google. It works with both Gutenberg and the Classic WordPress editor that evaluates your page readability and gives it a Flesch Reading Ease score.
3. Slack –It is a very popular and widely used tool for networking and meeting other people in the field of digital marketing. It uniqueness lies in the feature that it operates on channels designated for certain information, so important business conversations do not get disturbed in any way.
4. Hubspot – HubSpot is one of the top software used for the purpose of marketing, sales and CRM. It has got a plethora of tools which will help your business grow digitally. You can easily set up web forms, popup forms, live chat software, send email marketing campaigns and much more. From managing your content, social media profiles to track emails, HubSpot is a perfect digital tool.
5. Google AdWords – It is one of the best options for advertising your business on Google’s search engine results. Google AdWords hosts the Google Keyword Planner, where you can research which keywords you want to include in your ad or any other form of content.
These are some of the popular digital marketing tools in 2020. It is used by all the best digital marketing agencies in India do deliver exceptional results to their clients.