Lead by our project superman-ager identifying smart goals and exact targets is always the first step of our designing process. The rest is a structured process followed to develop the brand specific strategic design.
All our website design project starts with a strategy development. The web design team comprising of strategists, account & technical managers and web designers, first identifies the competitions, goals and target audience of the project. This results in defining the timeline, project plan and design strategy.
After identifying the target audience and strategy of the business, then comes the User Experience (UX) & Information Architecture (IA) part. Here the layout of website, its functionalities & features, wireframe, and user path flows along with content specification are finalised. This part becomes the blueprint of the project.
This part of website development is the creative design or the aesthetic part. Website designers start giving creative shape to the wireframe. A design story board is provided to the client charting out the fonts & colours that are to be used throughout the website.
We develop websites that are responsive which work across different screens, from mobile phones & devices to desktops. HTML5 is used for the frontend coding and a content management system is customized for the clients so they can update the contents on the responsive website whenever they desire.
Thorough quality testing is required for developing a quality responsive website. This testing is done on multiple devices to make sure that each page loads perfectly & quickly on different device screens. The security measures are taken and the Search Engine Optimization is also tested.
After thorough testing for quality assurance, the website is made live and tested for performance to ensure that the custom design website performs as desired. A team is set up that monitors users’ behaviour pattern on the website and analyse any requirement of improvement in conversion rates, re-visits and time spent on site.