Discovery

Project Brief

To provide clear documentation for using throughout all other stages of the project we educate ourselves about the client’s business, website, and competitors his business goals, along with all required information to create appropriate documentation for all social media marketing efforts.

Audience Research

Based on keywords, interests, and influencers we use ad tools to identify audience sizes

Competitive Analysis

We believe to gain the competitive edge we have to gain knowledge regarding our competitors across all social media platforms, identify their networks based on industry keyword research and client interviews. We do our competitive analysis thoroughly.

Social Audit

We have the tools and our smart brains implement their skills to create a baseline for current social performance based on social media monitoring and analytics data.

Strategy

Profile Strategy

To develop or optimize profiles for engagement we document actionable plan and a social media strategy.

Engagement Strategy

Our strategies have never flopped and they hardly fail. We create innovative engagement strategies with users in and out of the client’s social community. To leverage user networks for content distribution we develop a plan to reach out.

Measurement Planning

When marketing on social media it is always wise to produce measurable short and long term goals and evaluate campaign performance.

Content Strategy

It is all about how well you can plan. The more good you are at planning the better results you are likely to achieve. To keep things systematic and not missing out on minute details we strategize our communication from the start to finish. To align with company branding we create a content calendar that highlights the content that will be used for each social media campaign and monthly social media posts.

Advertising Strategy

Whether it is community growth, community engagement, lead generation, conversions, or something else we make sure to define the object of each portion of the plan. We develop digital advertising plan and budget for appropriate networks.

Campaign Execution

Brief Content Implementation

After creating the content we keep in line with content strategy and social media marketing best practices, and distribute content to appropriate networks and channels.

Advertising Implementation

The promotion of brand recognition takes place through implementing advertising campaigns that align with social media strategy. We custom make the strategy to meet the client budget.

Community Management

When posting on social media page we have to ensure community management that is the key to a successful social media marketing.It is the social media management tactics which will follow the engagement strategy and allow for interaction and engagement with users and influencers

Analysis & Reporting

Monthly Performance Report

We love to reward ourselves after we find we have achieved the desired result. We document current standing of goals, campaign metrics, tasks completed, and plan for the following month in advance in terms of social media management

Quarterly Review

Based on the analysis of each social media platform we do a comprehensive overview of social media campaigns and adjustments to the project plan once in every 3 months for better engagement.