At the end of the day we must know how to manage our people or to put it correctly we must build a brand image such that both the internal and the external public become our patrons. Our PR messages vary from showing that a company cares about a specific cause (or show core values of the company) to news messages put out by the company.
We shun all the misconception that you can use digital PR and digital marketing interchangeably or in place of one another. Both are tools that can complement each other to achieve better results. For boosting branding and awareness, the tactics used for both should support one another – not replace one another.
Whether it is editing with visual imagery that is similar to what you’d find across your digital presence or perhaps it’s ensuring that you’re campaign messaging from an email aligns with the messaging you use when securing a placement efforts across both channels should always complement one another.
In digital marketing, you have a “target market.” These are essentially the people your company is selling something to or if you run a website monetized by advertising, your target market is your potential website visitor that have high chances of conversion rate that get through those ads.
Our PR expert understands who your audience is. He knows a “key public” or “stakeholder” can be any group that has influence over the company and considers the target market as one target audience. Your target audience or external public might include residents of the area where a company is located, government officials, stockholders, and employees.