A collection of tangible media that promotes the sales & marketing of a brand is its collateral. While we deliver innovative ideas of collaterals and branding, typical collaterals include letterheads, business cards and visiting cards, digital & printed brochures, identity cards, pens, mugs, websites, vehicle branding, direct mails, exhibition stands & signage and office accessories etc.
A brand marketing collateral is more productive when it’s tangible. E-mail marketing might be perceived as spam but a design item is credible. 15 seconds is the average time spent for reading the information on a website. Consumers are spending 30% more time for reading a leaflet or brochure. Also, it reaches those who cannot keep up with the technology or access internet. So, we focus on strategic storytelling through simple designs and comprehensive content.