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Creative ad Agency Kolkata | Creative Agency India - PromotEdge

Logo Design Process & Stationeries

First thing to do is to understand the business of a client. This is followed by a research of the industry, competitors and history of the product or service category. Brainstorming, concepts and sketches finally result is development of a few designs that can be presented to the client with rationale to define each design concept. The logo designing process starts with:

Logo Design Process & Stationeries - Promotedge

Brief

Conducting a question-answer or interviewing the client provides the best design brief.

Research - Promotedge

Research

Industry focused research on competitors and product category, is the next step.

Cenceptualisation-and-Sketching

Conceptualisation & Sketching

Developing the logo design concepts based on the brief and research for sketching the prospective graphics of the logo.

Logo Design - Promotedge

Design

The designing starts to digitally recreate the conceptualised sketches or graphics.

Presentation - Promotedge

Presentation

On completion of the digital designs, the options for a logo should be ready to be presented to the client with concept rationale.

Since the logo is the omnipresent entity on all stationeries of a company, the idea is to make sure that it should be easily reproduced at different scales without distortion or losing its significance. The stationeries include:

  • Signage
  • Posters/Banners
  • Coasters
  • Letterhead
  • Visiting Card/Business Card
  • Pens, Mugs and various other merchandises

Lets make something together.

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