Churning Out
the Best Designs
First thing to do is to understand the business of a client. This is followed by a research of the industry, competitors and history of the product or service category. Brainstorming, concepts and sketches finally result is development of a few designs that can be presented to the client with rationale to define each design concept. The logo designing process starts with:
Brief
Conducting a question-answer or interviewing the client provides the best design brief.
Research
Industry focused research on competitors and product category, is the next step.
Conceptualisation & Sketching
Developing the logo design concepts based on the brief and research for sketching the prospective graphics of the logo.
Design
The designing starts to digitally recreate the conceptualised sketches or graphics.
Presentation
On completion of the digital designs, the options for a logo should be ready to be presented to the client with concept rationale.
Since the logo is the omnipresent entity on all stationeries of a company, the idea is to make sure that it should be easily reproduced at different scales without distortion or losing its significance. The stationeries include:
- Signage
- Posters/Banners
- Coasters
- Letterhead
- Visiting Card/Business Card
- Pens, Mugs and various other merchandises