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Brand Identity Design

Brand Identity Design

A brand identity design defines the consumers’ perception of a brand in the market. It communicates the core message of a brand. The components that define brand identity are the visuals of a brand i.e. name, tagline, logo, font, colour; its market position and the brand’s values. It portrays the message of a brand received by the consumers and it must be a consistent one.

01-Logo-Design - Promotedgre

Logo Design

A logo can be an emblem, symbol or graphic illustration that becomes the identity of a business or organisation. It is often abstract or may include a text to denote the name of the company or institution.

Benefits of Logo Design | Brand Identity - Promotedge

Benefits of Logo Design

The logo of an organisation or business establishes the brand. It makes the first impression which is vital. Logo design always follows a concept & strategy to give an identity to a business. Consumers retain imagery, hence a logo can be the best tool for brand recall pulling in potential customers.

Logo Design Process Stationaries | Brand Identity - Promotedge

Logo Design Process & Stationeries

First thing to do is to understand the business of a client. This is followed by a research of the industry, competitors and history of the product or service category. Brainstorming, concepts and sketches finally result is development of a few designs that can be presented to the client with rationale to define each design concept.

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