To answer this question lets first discuss what exactly is SEO?
Search engine optimization (SEO) is the process of helping your website to appear in the results page of search engines like Google and Bing. SEO also requires the knowledge of ever changing search engine algorithms.
What makes SEO challenging is their constant updates and many unknown factors. People are often confused by page rankings as search engines aren’t always candid about their algorithm updates. So, the question of the hour is all this effort worth it? All the time spent researching the right keywords, carefully placing them in title tags, headers, and meta descriptions, and creating great content really worth the results?
Well, in a word, YES!
More than SEO, the strategy behind search engine optimization is more important than ever. So much so that it has now become an essential component to successful digital marketing campaigns. The difference between attracting tons of website traffic and getting lost among the billions of other sites on the internet is seen as a result of this. Then why are some people questioning its importance?
While Google algorithm updates like Panda continue to reward high-quality content, some marketers possess a notion that as long as they post efficacious content, SEO won’t matter. Not just that, SEO will take care of itself without a strategy! One thing they are yet to understand is while quality content is great for building customer trust and getting traffic, it won’t be happen on its own.
People need SEO more than ever
The statistics indicate that consumers are searching online more than ever. Some 93% of all online experiences start with a search engine. Google alone processes over 40,000 search queries every second, over 3.5 billion searches per day and 1.2 trillion searches each year. To put it simply, somewhere in the world, someone is searching for a keyword that has some sort of commercial slant right now. So, when we consider whether SEO is still relevant, we should argue that it’s actually never been more important.
Keywords are still relevant
Nowadays search engines process keywords differently than they used to. Old practices, such as keyword stuffing are met with penalties from Google. But keywords are still relevant in ranking well in SERPs. The more relevant the keywords are, the more qualified the traffic will be.
Google is a business
We must understand that Google is a business and a very successful business at that. Its sole job is to return the most relevant search results for any given query. If it fails to do that often enough, people wouldn’t use it just like Yahoo! or Bing.
Although it may be frustrating to keep up with, one should view algorithm changes as a positive one. We should remember that search engines like Google don’t change their methods in order to make things hard on site owners. They’re only trying to create a better experience for their users. As they develop, you’ll ultimately only get the visitors that are truly interested in your content and products.
In summary, SEO is still hugely relevant in business today – but the way the SEO game is played now is just different. For starters, the increase in social media activity and social media marketing has lessened the need for SEO skills for those with big advertising budgets. But those who can’t afford to pay for advertising like start-ups or small businesses need SEO to make sure their audience sees the content. This makes the answer to the question “Is SEO still relevant?” a resounding yes.