Digital marketing is the new tool of marketing. Growth of technologies has made our life easier. People can now get everything just by sitting at home with the touch of a finger. Digitalization has hit every sector from food processing to real estate; education system to job opportunities. Digital marketing companies in Kolkata is growing immensely.
With the advent of globalization, standard of living of people has risen. People want to live more sophistically. Real estate is the new idea which has come over to solve a bunch of problem together. Real Estate means real or physical property. It can be residence building, office, monument, structures etc. Anything and everything made of concrete can be termed as Real Estate.
Real Estate is of 4 types residential, commercial, industrial and land. Real Estate is immovable in nature. Now let us know why the need of real estate is there.
Human being is a social animal. We always live collectively and in a community. People appreciated the idea of residential complex where a number of families can live together. So nowadays we can see that various number of complexes is getting built where people are residing. Now with the rise in population living area of people is decreasing so people are shifting to flats instead of houses. And to support the boom in population need for new industry is rising so industries are growing. These factors have given rise to the real estate companies. Now let us look at an overview of real estate in Indian scenario.
India is a big country where people from different languages, different taste and preferences, people of different standard of living live together. Increase in incomes, urbanization and economic growth demands the need of space for educational institution, healthcare, e-commerce and residential settlements.
Previously real estate marketing was limited to traditional marketing. The question arise why then shift to digital marketing. The answer is Digital marketing reaches to the target audience quickly and it is cost effective. People who regularly or often search topics relevant to real estate are targeted by google and relevant ads are shown to them. Moreover Digital marketing is very cost effective in compare to traditional marketing.
India is a developing country where most of the people still live in rural area. With more job opportunities in urban area people are moving to urban area. As a result need for residential places have increased. India has witnessed a high growth in real industry in the recent decade. Investments are made in these industries as people can see profit in real estate industries. Government too has initiated funding in real estate industries as government too can see revenue in this sector. Unlike any other company a real estate company also needs to get marketed. Now we will discuss how we can choose best digital marketing company in Kolkata for real estate industries.
Determining a company to be authentic or not is a vital factor which should be kept in mind while choosing a digital marketing company. Proper registration, client base, external reviews needs to be go through before choosing a digital marketing company. A good company will have a good reputation in the market, have good client based.
The digital marketing company must have good overall knowledge of the real estate business. They should know how a real estate company works, its ongoing construction sites, the area it operates, its rates.
The digital company must have done previous work with Real Estate business. The Real Estate business should go through their portfolio and see that the digital marketing company in Kolkata has done work with Real Estate companies. By this the company will get an overview how it will work, whether they will get what they want and also timely or not.
It is a vital factor for a digital marketing company to be updated about the ongoing projects of a Real Estate company. They should also update their clients regarding the progress report of the projects on behalf of the Real Estate Company. This will effectively grow the goodwill of the real estate company.
A Real Estate company for its digital marketing needs various resources like photographers who will shoot their site, videographers who will do walk-through video of a project, editor who will edit demo videos, their website should be updated regularly so clients could visit that.
We examine the importance of digital marketing and social media in the real estate transaction process and how home buyers and developers can leverage the same, for their benefit.https://t.co/aqPYq3zL7W
— Housing.com (@Housing) June 12, 2019
While choosing an online marketing company in Kolkata the real estate company should see that the company has all the resources internally which are required.
Nevertheless the real estate company should keep in mind the cost factor which plays a key role. The price charged by the digital company should be timely and the deliverables should be timely. Also the company must also see the returns which it will get by investing in digital marketing i.e. the number of enquiries generated, the potential leads out of that generation and finally the conversion rate.
Above all the factors are essential that should be kept in mind while searching for a digital marketing company in Kolkata expertise in Real Estate companies.