The world has drastically changed from what it was 10-15 years ago. There has been a constant rise in digitisation of the world. Everyday millions of people go online to find answers to their queries, get entertained, connect with other people ad find relevant information.
With the emergence of internet, traditional marketing evolved to digital marketing. Of course, both have their individual arches and thrive simultaneously. But, digital marketing in today’s world has wider reach and long-term sustainability that engages more and more people.
A majority portion of internet users comprises of young adults and students. They love to surf the internet and get information regarding schools, courses, syllabus, faculty, job opportunities, etc.
Also, social medias like Facebook, Instagram, Twitter, Tumblr are their favourite spots to spend time and share information with other people. So, for educational institutions targeting students and parents on the internet makes it more approachable and ideal medium for marketing.
Digital marketing also is more cost effective along with easy success rate measurement, feedback options.
Educational institutions however, can’t go for marketing themselves. They have their responsibilities to impart knowledge and values to students. So, they need to have a dedicated digital marketing team who can handle the institutes website, social media, campaigns, Paid ads and bring ROI.
Choosing the right digital marketing team for your institutions is great deal of concern since any mishap can harm your institution’s reputation. Again, ROI and quality of work also matters a lot. We have listed some essential tips that can help you find the best digital marketing company in Kolkata.
Make sure you check a handful of digital marketing companies in Kolkata and check some of their most notable work. When you are seeing their work, you can check the quality and credibility of the work they are offering to their clients. You also get a brief idea of which is big brand names they have worked for in the past.
Top digital marketing companies in Kolkata will have a website with all the necessary contact details and some of their past work.
It’s always better if you take a step further in your research. Go onto the client’s website the marketing company has worked on. Check the layout, design, and interactivity of the site. If you get time check their social media posts and engagement. If the company provides blogs as well then go through them.
A very important aspect when comes to choosing the right digital marketing company in Kolkata for you is to ask the question ‘Are, they familiar with this sector and if so then, can they do the job effectively’? Education sector is quite sensitive and if handled carelessly may harm the institutions reputation.
A good marketing company will know how to connect with potential parents and students through innovative posts, blogs, ad campaign keeping the education institutions ideology and message clear.
Key Performance Indicator (KPI) is checked to measure how successful is your marketing company in reaching the goals. Suppose, your company currently has a website visit of 100. But after consulting with a digital marketing company the visits rose to 800 per month. Similarly, on social media increase or decrease in followers, likes, comments and shares indicate how effectively the company is working to meet your goals.
The objective behind marketing is to increase sales or profit (mainly potential enquiries for education sector through digital activation). If all the efforts and hard work and most importantly the money you are investing doesn’t result in profit then the marketing is a big fail. For education sector, you probably would be looking for conversions of potential students to full time school students. This is only achievable when all the marketing done right!
It’s always good to take insights from someone who has worked with the marketing company before. You can have a rough idea of what to expect from the team there. You can know about their coordination, understanding of clients’ needs.
There are many sub components of digital marketing. Before choosing the digital marketing company or digital marketing consultant for you check overall things, they will do for you. Things like SEO, SMO, SEM, PPC, Content marketing, Email Marketing, etc. are powerful tools that brings traffic, engagement, leads for the company.
Mostly digital marketing agencies charge clients monthly. These charges include the cost of the content writer, creative costs along with execution and agency charge. Make sure the marketing company are seeking reasonable price with good deliverability.