We are living in 21st century where globalization and digitalization has emerged immensely. Day to day life of people are moving at a very fast pace. And people have very less time to look into ads and if also they do, least ads remain in their minds. Kolkata has now become the hub for advertisement business. Many Ad film making companies is growing in Kolkata.
With the rising of Ad film companies in Kolkata scope of introducing new product or expanding reach of existing product has now became possible. Previously Ad films were made mostly for TV commercials but nowadays ad films has many platforms to showcase itself. From a vast area in social media such as Facebook, Instagram etc. to video streaming app like You Tube, Hotstar etc. Many websites show ad films to increase their revenue. Apart from the digital platforms ad films are showcased in malls, metro stations, crossings etc. To go detail into this matter first of all we need to realize why an Ad film is necessary for product or services.
We know that what we listen and hear at the same time stays in our mind. So that is why we least remember ads we see in the newspaper than the ads we see as commercials. Moreover Ad films are made colourful, involving catchy jingles, good tune which hits the viewer’s mind quickly.
Ad films involve celebrities which play a major factor for viewer’s attraction. Celebrities act as a opinion leader to the general public and that is the reason celebrities are widely used in government as well as general advertisement.
Ad films almost give us a overall view of the product and enlightened us with knowledge regarding the product and also sometimes regarding the brand.
Some companies highlight the name of the brand in ad films rather than the product itself.
Moreover Ad films Connects masses with the product.
By the above facts we got an overview of why an Ad film should be made, the next step is to determine how the film is to be made.
We see a 20 sec Ad and ignore it but whoever do not have a knowledge in Ad world doesn’t realize how difficult is to make an Ad film. The process starts from the very idea where the business thinks that their products need to be marketed. After that the business search for an ad film maker or video ad agency. Now the client servicing department of the Ad agency visits the business and listen to their ideas. They collect full knowledge of the product and returns to the office. Then the work of the creative department starts. Ideas are generated. Surveys are done to determine the target audience of the product. Recce of the place of shoot, Determination of celebrity integration, voice over input, editing all comes one after another.
The initial step is for you to settle on the types of services you need, even before you have initiated your search. Based on that list you can now be sure of what for you want to hire an agency.
For instance, if you want direct marketing campaigns for your venture, then you have to go for an agency with familiarity in creating direct marketing campaigns. On the other hand, if you want an engaging brand story, you will have to opt for a branding agency in Kolkata with a grand copywriting team.
For making an Ad, an ad-agency requires man power with specialised skill set. A person with good client servicing skills is required who will listen and understand the idea from the client and brief it to the creative department. Then the creative department will prepare the advertisement based on the brief. The Creative department includes copywriter, content developer, designer, photographer, videographer, creative director. After the final ad is approved by the client then the ad goes to web developer to convert it to html. So one has to keep in mind an ad agency must have all the necessary resources under one roof.
An excellent Ad agency in Kolkata will always identify with your company and are aware of the difficulties you encounter in developing your presence in the industry.
The correct fit agency will have no trouble in understanding you, whom you’re contending against and what is the appropriate requirement of your audience.
Prior to asking the company to pitch, a chemistry developing meeting must take place between you and the company. This meeting will give you a chance to know if your relationship with the company will develop. To carry forward this meeting, you can discuss your objectives and answer their questions. The best ad film maker Kolkata will utilize this meeting to earn your trust with practical promises.