DTC Southern Heights is one of the largest affordable residential project by scale that is underway development in Kolkata. Strategically located in a developing suburb in of the city i.e. Joka, It will be able to connect to the old city via a proposed Metro station nearby. With 20 Acres of area and built up area of 3 Million Sq. Ft., the project will be handed over in a 3 phase manner. Currently, phase 1 of the project is under construction. Its offerings are 2 and 3 BHK homes in various configurations, ranging from 890 Sq Ft, to 1370 Sq Ft. Its previous projects was a residential tower for MIG and the biggest Pantaloons (Pan India Retail Fashion Chain) showroom in India at its opening. Even before entering our roster, one thing was crystal. A sense of standard, but affordable living without sounding cliché in the ballooning options that is the Kolkata Real Estate market, had to be established. A complete overhaul was in the works.
After a thorough research of the market players, we found that the developer was not as established as big ticket players. We wanted to establish the brand and position as the family oriented new housing complex in an upcoming neighborhood.
We recreated the logo, stationery and other brand collaterals and devised campaign with simple yet effective communication.
DTC Southern Heights became one of the most recognized housing complex with a modern feel with its campaigns and fresh communication. The enormity of the project played its part to initiate word-of-mouth communications. Our efforts bought sync to their marketing efforts and established themselves as a key player in the budget housing segment. The project also won several awards in its categories since we came into play every year.
Campaigns, Press, Brochures, Plan Book, Stationery, Merchandising, Branding, Construction Updates, Corporate Video, Project Video, Website, Social Media & Landing Page.