With a goal of revamping its brand persona, Rishta now wanted us to focus on targeting younger audience, working women and housewives for this re-positioning strategy was social media. We identified World culinarian’s Day as the perfect campaign plan for the brand which was about to post a selfie with your favorite culinary with the #PyaarSePakayaContest. So we created a week long campaign which embraced the world’s love for their favorite culinary in a fun and quirky way.
We launched another facebook campaign by posting a idli dosa recipe video and received an overwhelming response, around 10k likes in 5 days. We keep posting recipe videos of Indian traditional foods with batter, sooji, besan, poha and other Rishta food products.
The youTube recipe video integration for the campaign also helped to promote the activity around a much wider sphere to gain more traction. Finally, All the social engagements of Rishta which helped us to gain a lot of traction on Facebook and YouTube.