LINGARAJ GRANITES is a leading resource for homeowners, builders, designers, and trade professionals seeking natural stones (Imported and Indian); Marbles, Granites, and Tiles. Not only that, they are also authorized distributors of few renowned tiles companies like NITCO LIMITED, KAJARIA, VARMORA, AGL TILES WORLD etc. They strive to make your experience a memorable one with our high-quality stones as we are making our home/office/building for a life purpose. They are one of the fastest growing Marbles suppliers from Odisha, India. Lingaraj Granites has satisfied the requirements of countless customers across the world with its outstanding and malevolent collections of Marbles and Granites. Quality is rigorously checked for different parameters and the quality checks are conducted under the supervision of experienced personnel.
Lingaraj wanted us to leverage its standing as a leader in Marbles, granites and tiles industry by promoting the concept and quality of products, by connecting with people through their social media page and website. The plan was to design a large collection of mainline artworks and use this to drive engagement and awareness on branding as diverse as catalog, OOH, calendar, in-store branding, standee, and website. The prime focus is to spread out the core mantra of the company is to deliver high-quality stones to their esteemed customers.
The action was kick-started with fine-tuning the brand identity to give it a more distinctive position and an interactive and informative website where customers could get to know all about the product quality, shades, and categories. This was followed up with a robust social media strategy which also included engagement with 11,000 followers associated with marbles, tiles, and granites. All this…backed up with a well-orchestrated strategy involving mainline campaigns, internal communication, and user-generated content. Going beyond things digital, ATL activities were also done in Bhubaneswar, Odisha.