AVM Granite is one the famous home décor store in its region (Karnataka) for high end products, such as imported marbles, sanitary ware, wooden flooring, and spa/wellness products. It was being plagued by asynchronous, dated marketing collaterals. After launching a brand new 25,000 Sq. Ft. Showroom over 5 Acres, an updated approach was required to connect with the target audience to establish themselves as professionals in the industry.
After gaining insight on the industry, we approached it in a holistic manner. We found out that the home décor industry is growing by 15-20% annually. We decided to use the existing elements of their identity to maintain relevance. We thought to position it as a go to place for all home décor need. Though we had some problems with the name as it spelled only of its products, we made sure that the visual collaterals represent the whole range. We wanted to make sure that a home owner of the Mid-High income can also afford to shop there for his/her home.
We successfully portrayed the brand as a holistic, one stop solution to a buyer looking for products of global standards for their homes. The brand used their new identity extensively in their showroom as well for in house merchandising. New marketing collaterals helped to position themselves as a unified group of experts in the field that deliver quality products. We also helped to push a new product in their vitrified tiles segment in an extremely creative manner.
Rebranding, brochure, tri fold, website, stationery, merchandising, OOH (Specific Product).