Companies often get too caught up in emphasizing their brand story as the centrepiece of their website. Though your product is the primary reason most customers arrive on your website, the complexity of your site’s usability will determine whether they will close the deal with you.
The web development field is a dynamic one characterized by the emergence of new trends and technologies. Few areas offer as much technological innovation as web development.
As IT technologies continue to develop and improve, only the most advanced and user-friendly mechanisms manage to survive. Therefore, your website’s performance can be adversely affected if you fail to keep up with the latest trends. Having a substandard user experience can penalize you by putting you behind the competition and diminishing your traffic.
On that note, let’s take a close look at the top web development trends to watch for in 2022 and analyse how they will shape the future of website development companies.
Artificial intelligence-based chatbots for interaction: Several experts of website development companies have predicted that by early 2022, AI chatbots will be integrated into 70 percent of websites. It is believed that using a combination of machine learning, natural language processing, and information retrieval techniques, AI chatbots will become even more sophisticated at adapting to the behaviour of the users. A bot-based payment system is another trend anticipated for the upcoming year. It is, therefore, likely that 24/7 – operating bots will be able to replace support managers for many companies. Owing to deep consumer analytics, AI chatbots can address users’ concerns and help them navigate the page, thereby enhancing the digital customer experience.
Implementing PWAs: A PWA (progressive web application) is an application that runs on the mobile web browser or desktop without downloading unique apps or computer programs. It interacts with the customer as a native application. PWAs allow users offline access to cached content in apps like Google Maps. Thus, PWA technology looks like a promising trend for E-commerce, news platforms, companies with low development budgets, and those who’d like to reach a bigger audience without losing it on the app downloading stage. It boasts several advantages such as seamless maintenance and updating, saving device power and storage, effortless installation, etc.
Employing horizontal scrolling: A majority of web pages structure their content vertically, but what about its X-axis counterpart, i.e. Horizontal scrolling? Such a layout makes optimal use of the screen area of modern widescreen monitors. In addition to providing a unique user experience, horizontal scrolling also helps demonstrate the technical prowess of the website development company. Horizontal scrolling creates a memorable user experience in the following scenarios:
• Displaying several images (e.g., for a photography site or a design portfolio)
• Displaying information in a large visual area that is difficult to grasp at a glance (e.g., a map)
• Displaying an extensive catalog of products or items so that different product categories can be easily shown (e.g., films and series on Netflix)
Designing a serverless architecture: There has been a constant quest for technology to reduce system overloading, data loss, project cancellation, and development costs. Serverless architecture implies that programmers build and run their web applications on servers but are backed by cloud technology. It enables the users to run code for practically any type of application or backend service without provisioning, managing, or upgrading servers. Cloud technology is beneficial for performing tasks like downloading file backups, delivering notifications, and exporting objects. It boasts of several advantages such as enhanced scalability, cost-effectiveness, etc.
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Using voice-activated navigation and control: Introduced in 2011 by Google, voice searches are rapidly gaining popularity. The number of digital voice assistants worldwide is expected to rise to 8 billion by 2023. Smart and IoT devices are expected to recognize different people’s voices and offer individualized AI-based experiences to each user. Consequently, voice search results are likely to surpass the text search results on the web directory as they provide deep insights into customer behaviour analytics.
A few tips to optimize your site for voice search queries are:
• Make use of the Web Speech API to integrate speech recognition into your website.
• Compose your blogs and product descriptions in a conversational tone
A website’s ability to consistently attract and delight its visitors depends on staying up-to-date on web development trends.
If you are looking for a reliable website development company to help you leverage these trends, our PromotEdge team will be more than willing to help you turn your dreams into reality and take your business to new heights.