We’ve said it once, and we’ll repeat it a thousand times – video marketing remains the most compelling way to educate, convert, and keep your prospects engaged until the end.
There are several reasons for integrating video into your marketing strategy, one of which is that video allows you to engage more of your audience’s senses at once and is generally a faster and simpler way to consolidate your message and convey emotions.
YouTube posts 300 hours of video every minute, Instagram Stories have 500 million users daily, and countless video content floating around online; it’s more important than ever to stay on top of the latest video content to ensure you’re ahead of the curve.
The question now is, how can video production companies take their videos to the next level this year?
This article will show you the five latest video production trends in 2021 and demonstrate how video marketing is evolving.
Before we dive into the meat of the matter, let’s review some of the most intriguing statistics we encountered during our research.
Several video production companies claim shoppable videos can result in direct and immediate sales for eCommerce brands, as they reduce the customer journey to just a few clicks.
Each of these videos includes a button leading to a landing page where viewers can seamlessly purchase. This does away with having to search for the product seen in the ad manually.
Shoppable video formats are available on Instagram, Amazon, and YouTube, plus TikTok recently announced a partnership with Shopify.
What if we told you that Facebook Live is the most engaging format on the platform? However, it is the most seldom used content type.
63% of marketers perceive live video streaming as a way to add a human touch to online campaigns. People enjoy having the opportunity to interact with influencers almost instantly and establish genuine connections.
Music performers, podcasters, and even yoga teachers are increasingly using live video streams instead of in-person events for launching or demonstrating products, conducting virtual conferences, webinars, tutorials, Q&A sessions, etc.
This trend presents an excellent opportunity for businesses to create more content while increasing their reach and exposure.
As Instagram reels and TikTok grow in popularity, the human attention span is becoming shorter and shorter, spurring the demand for short-form videos.
Videos that are less than two minutes and thirty seconds in length are considered short-form.
In addition, short-form videos are often known for their entertainment value. Reputed video production companies recommend that if your target market is primarily under 30 years old, short-form, fast-paced, and energetic videos will give you an edge over your competition.
Moreover, the trend towards shorter lengths has also been evident in advertising. 15-seconds TV ads are more effective than 30-second commercials by 75% while costing half as much.
In recent years, the tendency to watch videos on mute has risen dramatically. One of the biggest reasons is that many prefer to watch videos without disturbing others, especially when commuting to work or in crowded places. Moreover, safety concerns prohibit the use of headphones.
Contrary to popular belief, the lack of audio makes content even more accessible, especially for the hearing impaired. Furthermore, it is easier to translate and scale to new geographies as it does not need audio of a particular language.
Remember that adding subtitles and captions to online videos can enhance their view-through rates by 80%, so ensure that you capitalize on them.
Personalized video is the art of using consumer data to tailor the viewing experience based on the target demographic to include dynamic information relevant to the viewer. Personalization is typically accomplished by adding on-screen graphics to a base video.
Personalized videos have the distinct advantage of increasing engagement because they are incredibly shareable. In addition, they make your brand approachable as people feel valued, represented, and cared for.
The need of the hour is to go beyond just writing catchy headlines and blog posts to share your brand story. Publish a video that introduces the founders and explains what prompted them to start the company.
Insights into these top video trends should help you better figure out how to approach your video marketing strategy as we advance.
Partnering with the right production company can assist you in implementing your vision and conveying a message that resonates with your audience.
PromotEdge is one of the best video production companies in India. Creating engaging video promotions and video advertisements is our forte. Our team of creative specialists, designers, videographers, and animators craft captivating narratives that engage the audience and deliver the brand message. Thus, you are welcome to reach out to us if you are interested in rethinking your digital marketing strategy, incorporating these trends, and making them dominate your audience’s screens.