In today’s digital marketing landscape, video marketing is indispensable. What would you guess the reason is? The answer is that every single day, people watch more than 100 million hours of video on Facebook that is equivalent to more than 11,000 years of video each day. Additionally, the likelihood of videos being shared is 12 percent greater than that of text and images combined.
So, when it comes to creating original videos that inform, entertain and tickles your audience’s funny bone, you cannot afford to cut corners. Therefore, there is no better way than to invest in a high-quality, eye-catching promotional video that is superior to anything that your competitors have produced.
Today’s blog is about how you can increase your business’s value by hiring the services of a competent audiovisual agency. We have broken it down into 5 parts. Let us examine them one by one.
1.Improves interaction with clients – By introducing corporate films or ad films in the waiting room or reception, you can communicate the latest promotions, updates, or launches of your business to your potential clients. An impressive visual presentation can have a significant influence on your client’s purchase decision.
2.Helps to create exclusive content – The right audio-visual agency will be able to communicate your company’s charisma, culture, story, and journey in an artistic way that keeps the viewer captivated until the very end. The designers are capable of incorporating an intricate fusion of 2D, 3D animations, motions, layers, catchy jingles, and tunes that match your corporate identity. Audio-visual agencies that create quality videos are familiar with the industry trends, social change, cultural movements, and stereotypes ensuring that the videos they produce are neither outdated nor cliched.
3.Promotes positive public perception – Companies have to work diligently to maintain their reputation and keep them positive. Small yet effective strategies like digital displays welcoming the visitors or an appealing slideshow highlighting the company’s recent social initiatives can go a long way in winning a potential client over. This is because when a business adopts attractive audio-visual solutions to promote itself, it indicates the forward-thinking mentality and an innovative side of the company to the interested customers and investors.
4.Enhances information retention – Given the short attention span of customers these days, it is imperative to add a unique touch to the company’s presentations. According to the U.S. Department of Labor OSHA Office of Training and Education, Retention of information after a meeting or event is six times greater when information is presented by visual and oral means than when the information is presented by spoken words only.Around 90% of the information transmitted to the brain is visual where visual information is processed thousand times faster than written text. Thus, a high-quality audio-visual experience improves the brand recall value.
5.Saves valuable time – When you hire an audio-visual agency, you are hiring a team of professionals who have years of experience in creating, developing, implementing, and analyzing advertising campaigns and corporate documentaries. As a result, the entire pre-production, production, and post-production process tend to run much more smoothly and efficiently. Hence, you will save time by hiring a corporate ad film agency primarily because your project will be completed and delivered on time, allowing your crew to focus their time and attention on the core activities of the business.
Hopefully, the above list provides you with enough reasons as to why entrusting your advertising activities to an audiovisual agency is essential to scale your business.
PromotEdge offers cutting-edge commercial audiovisual solutions that are driven by the most advanced technology to help your business shine.
For corporate documentaries or ad films of the highest quality, contact us today.