SEO aka Search Engine Optimization is the process of getting ‘free’, ‘organic’, ‘natural’ or ‘editorial’ traffic on your site. It is the way to increase the site position and page ranking organically. From our experience, as a reputed SEO company in Kolkata, we have seen a good SEO takes a bit more time but extremely effective. So the sooner you start, the sooner you can move up in the page rank ladder. SEO is NOT a static process but rather a framework with rules and processes which all the A+ category SEO companies in Kolkata are following. It can be broken down into 3 main stages.
1. Technical SEO
2. On-site SEO
3. Off-site SEO
Technical SEO – People often become a little squeamish when they listen or even see the word Technical. But here it is completely different. It is actually focused on how well search engine spiders can crawl the site to fetch your content.
On-site SEO – It is basically a set of rules which is relevant to increase traffic by optimizing elements on the website. It helps search engines understand what a human would see if they visited the page. On-site SEO has been synonymous with keyword use — and specifically, including a high-value keyword in several key locations on a website.
Off-site SEO – Struggling to rank in Google despite pouring your heart and soul into your content? Your off-page/ off-site SEO or lack thereof- may be the culprit. It is synonymous with link building.
SEO works in the three most important steps. They are- Web Crawler, Indexing, Algorithm.
A crawler is an automatic search document on the web which is a repetitive action to browse the internet and build an index.
The term crawler comes from the first search engine on the Internet: the Web Crawler. Synonyms are also “Bot” or “Spider.” The most well-known web crawler is Googlebot.
This is the flow, how SEO works.
An index is another name for the database used by a search engine. Indexes contain the information on all the websites that Google (or any other search engine) was able to find. If a website is not in a search engine’s index, users will not be able to find it.
As the Google algorithm “reads” a webpage, it prescribes a pre-ordained numerical value to each trait it’s seeking on the page. That numerical value is then added to the end result. Thus, the web page that has the most desirable traits will rise to the top of the page rankings because the algorithm assigns it more importance. These calculations are conducted incredibly quickly by Google and the ranking may fluctuate as developers manipulate the attributes that contribute to page rankings across a single page or website.
A recent study by Backlinko showed that the average word count for posts that appeared on the first page for the first million searches was 1890 words.
However, a SEO service provider in Kolkata needs to synonymously deliver quantity with quality in the content to your desired audience. Inclusions of keywords should be natural.
Backlinking is a digital marketing term which is when you are referencing your site other high credential domains like Quora, Reddit, yahoo answers, etc. When your site is referenced in these places, people form a perception about you and a lot of people get directed in your site.
When you are posting a blog make sure you link other related blogs from your site to it. In this way, the viewer gets a systematic and more convenient way for searching information he or she is looking for. They also spend more time on the site which may result in a possible conversion.
Find Broken Links on Wikipedia
Wikipedia is widely used by millions of people because of its reliability. But oftentimes it is seen that citation on information is missing or doesn’t even exist. For you, this can be a great opportunity to redirect traffic. You can write content revolving around the information that doesn’t have the citation or has broken links and backlink your site on that Wikipedia page.
Refreshment of Old Content
There might be blogs you have written in the past but is still relevant. Modify them by adding relevant new information like examples, case studies.
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Or if required change headings and subheadings to make them more SEO friendly. In this way, you don’t need to take the extra load of writing another articulate blog.
Post Your Content on Social Media
Everyone loves to spend time on their social media accounts. It’s a great way of connecting and sharing information with your targeted audience. Share the links of your blog with relevant captions and engage with more people.
Use of Diagrams, Pictures, Relatable Stats in Your Content
A survey by Venngage showed 41.5% of marketers believed the usage of diagrams, pictures, stats bring more response from the audience.
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These things actually add up to user experience and a better understanding of a concept. Let’s admit we all loved reading Storybooks that had illustrations. Or even while doing Maths, little diagrams and pictures made things less intimidating. The same goes for the internet.
Video content is the future. They have higher retentiveness then any textual information. Which is why even Search engines now show organic video results along with regular search results. You can drive a good amount of traffic through video content with higher sessions. But make sure you incorporate the right keywords in the headings and meta descriptions.
Know What People are Looking for:
Everything related to SEO revolves around the users’ needs. Search engines prioritize content that has all the answers to the users need. While writing content, examine the keywords properly and seek what answer a person is looking for on the internet.
Write according to the person wants and if possible give them something beyond what they are looking for from a top SEO company in Kolkata.