With Google rolling out a new update, you should conduct an SEO audit to make sure your website is relevant to the new algorithm. It is valuable to conduct website audits, but they are time-consuming. An SEO company must conduct a comprehensive analysis of a site to determine its on-page and off-page performance.
Do you want to learn more about SEO audit tools? Then hang in there as we discuss the tools that you must know:
SEO Audits are something you must do when onboarding a new client, or starting your new job in an SEO company in Kolkata. You can even make it part of quarterly checks to ensure you have a solid SEO strategy that includes all information required for making the strategy.
If you don’t use good audit tools, you can miss out on opportunities to push the brand toward growth. So, here are some of the content audit tools which you can’t miss to map out the right SEO strategy for next quarter.
Google Analytics is a free tool to install and easy to understand for users. Google Analytics comes with tons of benefits, that help marketers to learn about the people who are visiting the site, including interaction with the website.
In SEO audits, content plays a key role. To learn about the quality of content and whether or not it is plagiarized, you must check it once in Grammarly. A very generous free plan that consists of features such as checking the tone, grammar detection, putting synonyms, and checking the framing of content will give your blog a level up.
Ahrefs is a paid SEO audit tool that contains link building, keyword research, competitor analysis, and rank tracking. It is mainly utilized to analyze a website’s weak links and overall SEO health.
If you want to excel in a technical SEO audit, then Screaming Frog should be your close companion. Screaming Frog is a free SEO Audit tool that provides up to 500 usable URLs. The paid version also comes with a range of benefits and is very affordable. If you want a desktop app, yet don’t need all the features that come with SEO tools like Aherfs or SEO PowerSuite, then Screaming Frog is the answer for you.
Although cheaper, the Screaming frog doesn’t provide an extensive range of information like Ahrefs, and it is mostly suggested for an intermediate SEO audit.
If you want to get into Google’s mind to get better results, head straight to the Google Search Console. From learning about sites which are not indexed to getting knowledge about page visitors, demographic and devices on which it is viewed, Google search console is important for SEO audit. Furthermore, as SEO optimizer you can learn about the queries of the searchers, and strategize further optimization of landing pages on that basis.
Linkody is the only tool that specializes in generating backlinks and helping in auditing the backlinks. If your only requirement is generating backlinks, then this paid tool would be the right fit for your wallet. It comes with a range of features for monitoring lost links or no-followed links.
“Here we have listed some of the most common SEO audit tools, but the list doesn’t end here as there many more tools which provide results for better optimization. From content audit to technical to link building…. The list goes on!“
Once in a while, it is important to conduct an SEO audit to ensure your website complies with Google’s terms. It improves the chances of ranking on the first page. As the joke goes in SEO “if you want to bury a dead body, bury it on the second page of Google” as no one goes there.
Regular audits and tracking of SEO key indicators are essential to keep the brand’s ranking from plummeting to the second or third page. Best SEO Company follow the rule that give transparency to client about their website issues and solution which are required to elevate ranks on SERP results.