In 2022, India’s real estate market was worth $256.8 billion and is projected to grow by 9.2% compound annual growth rate (CAGR) from 2023 to 2028 and contribute to about 13% of the country’s total GDP. Without well-thought-out, strategized, and niche-targeted marketing campaigns, it is difficult to effectively sell highly priced products like real estate projects.
So whether you’re a realtor or a marketing enthusiast, have a look at these top 15 marketing strategies that have helped leading marketing agencies stay in the game and yield results despite the ever-evolving nature of marketing trends and consumer behaviour:
Nearly 75% of people admit to judging a business based on the website design. In this highly customer-centric industry, it’s important for real estate business owners to treat their website like their 24/7 open house, their digital storefront, and their trust-building expert all rolled into one. The website should have a compelling UI, an intuitive menu, and be conversion-optimised with a prominent call to action.
The website for real estate businesses should not only exist but also excel. In order to gain high-intent visitors and generate leads, it is essential to do on-page SEO to improve UX. Off-page SEO for establishing domain authority and technical SEO for fixing broken links and enhancing the loading speed of the website.
Creating content for the purpose of digital marketing for the real estate industry is like the art of storytelling that turns a ‘house’ into a ‘dream house’. From information-loaded blogs to captivating videos of the estate, visually pleasing content has the power to attract, educate, and keep clients hooked. Leading marketing agencies wishing to stay on top of customers’ minds know how content creation assists in the development of a long-term relationship with the client by cultivating a positive brand image.
The popular saying goes like, ‘A picture is worth a thousand words’, but indigital marketing for real estate business,, it is worth a million bucks! What better way to attract people to attend open houses than through impressive images? Bringing in professional videographers and photographers to capture visually appealing images and walk-through videos of the property is a must-do strategy for all realtors.
Why just show property images and walk-throughs to high-intent visitors? “Seeing is believing” can be taken to a whole new level with drone shots and virtual tours of the property. Drones can capture stunning high-quality aerial images, show nearby amenities and features to buyers, and cover larger distances than a traditional camera view. Additionally, with virtual tours, potential buyers can be taken to the heart of the property, where they can explore every corner from the comforts of their own home.
Targeted advertising is not about casting a wide net but about hitting the bullseye with the marketing efforts and only focusing on the niche audience. You cannot advertise a luxury home to individuals in the middle-income group looking for affordable housing complexes. Unlike the traditional methods of marketing, digital marketing real estate allows marketing agencies to target demographics based on their interests and the range of deals they are seeking.
Leading marketing agencies handling digital marketing for real estate industry often fine-tune their strategies by focusing on what’s working and keeping an eye out for what’s not. Tracking website traffic, conversions, and user behaviour with web analytic tools like Google Analytics is of utmost importance for lead creation and the enhancement of ROI.
Making use of highly data-driven CRM for the purpose of digital marketing real estate businesses helps to efficiently manage the process from lead generation to sales. The integration of chatbots into websites provides a 24/7 solution that helps in lead generation and nurturing. The chatbots and other CRM tools help in responding to the vast array of inquiries that potential customers may pose.
Real estate transactions can be time-consuming, and leads may not be ready to buy or sell right away. Marketing automation helps to nurture these leads over time, giving them relevant information and updates until they are ready to make a purchase.
Social media platforms like Facebook, Instagram, and YouTube have the power to turn ‘likes’ into ‘keys for dream property’. In the field of digital marketing for real estate industry, social media isn’t just about likes and posts; it’s a stage for sellers to target, attract, and engage niche customers by showcasing their properties. Facebook marketing is an effective tool for building customer relations, while Instagram marketing is more suitable for acquiring new customers.
While formulating a strategy for digital marketing in the real estate industry, agencies focus on maintaining a disciplined approach to PPC advertising. The process requires expertise in setting campaign objectives, conducting keyword research, developing copy and design for ad campaigns, and bidding for a PPC ad budget. With a perfect blend of SEO and PPC marketing, realtors can do microtargeting and boost conversion rates to achieve their marketing goals faster.
Growing email lists through opt-ins and running email marketing campaigns for digital marketing real estate can help marketing agencies plant selling opportunities right in the customer’s inbox. Creating customised email segments based on the customer’s previous interests and interactions boosts the likelihood of staying at the top of their minds.
This strategy is equivalent to planting a “for sale” sign in the world of digital marketing for the real estate industry. It is essential to be there where the buyers are searching. Having a Google Business profile and listings on other real estate websites can act as a second homepage for your business, help with local SEO, and make it easier for buyers to find you.
For digital marketing real estate, showcasing client testimonials on the website and having positive Google reviews can help highlight the trustworthiness and credibility of the real estate business. Client testimonials are like heartfelt stories of those who put their trust in the real estate business and found their dream homes or office plots. Satisfied clients can vouch for the expertise and dedication of the real estate business.
Hosting real estate events like open houses and property tours can combine personal interactions with showcasing expertise in the field of real estate. Strategically placing hoardings can act as a constant reminder of the availability of real estate in the vicinity. Meanwhile, marketing collateral can serve as a tangible representation and reminder of the brand. Essential information mentioned on the marketing collateral or brand swag can quickly make the customer understand the services they have to offer.
From embracing digital marketing strategies to sticking to the evergreen traditional marketing approach, it is evident that you should leave no stone unturned in their efforts to provide data-driven results to proprietors of real estate businesses. As the field of digital marketing for real estate industry evolves, it is essential to keep a keen eye on market trends and maintain a strategic niche-targeted approach that effectively converts leads into quality leads that result in sales. With continued efforts, you can create a strong marketing strategy that will help you generate higher-quality leads, lower costs, and grow the business despite the tough competition.