Modern life is heavily reliant on search engines. Imagine how frequently you use Google for almost every topic you need information about. The search engine results page (SERP) explodes with millions of results after just a few seconds of searching.
Among those results, you’ll see both organic and paid results.
Approximately 80% of people who search for things on Google ignore paid ads. But hang on a second! We have some stats in favor of paid searches too. 33% of marketers use paid advertising to increase their brand awareness (Source: The Ultimate List of Marketing Statistics for 2021).
Feeling a bit lost as to what we are trying to say?
Simply put, understanding the key differences between organic and paid search, and how it can be applied to your business, is essential for any business with an online presence.
This blog is mainly aimed at educating you about the fundamental dissimilarities between organic (SEO) and paid (PPC) searches.
We have divided the points of difference into the following categories for your easy reference.
Terminology – Organic search refers to improving your website’s natural rankings on SERPs by ensuring that your titles, tags, meta descriptions, URLs, keywords, and content like landing pages and blogs are all highly relevant to the keyword typed by your potential customers.
Paid search refers to advertisements that are paid for by the advertisers to purchase an immediate ranking on the search engine results page and promote their business when someone conducts a search query containing those keywords.
Methodology – In organic search, a search engine crawls all pages on a website and ranks the ones it deems to be the most valuable and relevant.
Paid search is a method by which advertisers pay to be displayed at the top of search results (ideally the first page). Search engines earn most of their revenue from paid searches.
Costs – There are no upfront costs associated with organic search.
Paid search is a kind of contextual advertising wherein the traffic generated from PPC (Pay Per Click) ads is not free.
Intended Audience – Organic search is excellent for reaching top-of-the-funnel users who are still in the researching stage of the journey. A company’s ability to establish a presence on organic search results enhances its credibility
Paid searches are targeted towards an audience with transactional intent. Targeting your ads to ready-to-buy users helps your company generate immediate revenue.
Placement – Organic search results appear beneath paid ads in the SERPs.
Paid search results are usually displayed above organic search results or in the sidebar of search engine results pages, as well as a few at the bottom.
Speed – Organic search is a long-term game. Since SEO relies on a website’s content, linking structure, and metadata, it can take anywhere from two weeks to six months to rank organically.
PPCs are what you should use for short-term goals. You can go live within 15 minutes to half an hour with paid searches. The moment your ad displays at the top of Google, Bing, or Yahoo!, it delivers results.
Availability – If you optimize your site, provide up-to-date information, and adhere to the best SEO practices, nobody will be able to deter your page from ranking and continuing to rank. After you have climbed the ladder in organic search, you will continue to reap the benefits of your hard work for quite some time.
In the case of paid searches, the campaign only runs as long as you are still spending. Paid searches are available till the contract time. When the well runs dry, the search result will not appear until more budget is allotted.
Thank you for checking out this comparison guide. If you found it useful, you can share it with your friends or bookmark it for a quick overview of paid and organic search engine marketing.
Also, feel free to connect with us. We are one of the leading SEO Companies in Mumbai with a team of experienced strategists if you need help weighing paid search vs. organic search.