Paid Media

Digital Advertising

We offer best paid advertising services with better ROI. Paid advertising is any kind of advertising that you have to pay for advertising your products or services on other channels. They are highly targeted and measurable which is one of the beauty of digital marketing. Paid advertising is a great way to guide more traffic and increase business, but it can become expensive quickly if you aren’t careful. Efficient marketing campaigns capitalize on all channels for advertising. Although paid advertising costs more than owned or earned advertising, paid forms are an effective way to reach out to larger audience.

You don’t need just traffic, you need relevant traffic. Working with an professional paid advertising company can start to change your traffic stats for the better in just hours after launching your Google AdWords or Bing Ads account.

There are various types, models and channels for paid advertising. The different types of paid advertising, however, it can be divided in to 2 main categories Search Ads (Text Ads), Display Ads (Banners) and Shopping Ads. The various models of advertising are PPC (pay per click), cost per thousand (CPM), cost per acquisition (CPA)

Search Ads

These are designed to appear when the consumer is already looking for an answer or product. The most common form is a Google Ad, these are the paid-for results that show above organic results when you use Google to search for something.

Display Ads

Display advertising allows you to show banner ads on webpages across the Internet and on mobile Apps. Its more visual way togrow your brand visibility and re-target people that have already viewed your website. Re-marketing is a part of display advertising and shopping ads.

Re-marketing lets you show ads to people who’ve visited your website or used your mobile app. When people leave your website without buying anything, for example, re-marketing helps you reconnect with them by showing relevant ads across their different devices.

Shopping Ads

Shopping ads appear on the top of the search result page to promote your online and local inventory, boost traffic to the website or local shop and find better qualified leads.

There are various ads types that can be classified as the channels where ads can be placed

  • Facebook Ads
  • Instagram Ads
  • YouTube Ads

Key Benefits

The key benefits of online paid advertising are

  • More targeted
  • More interactive
  • More measurable
  • More cost-effective
  • Instant visibility

Contact us or call 033 40088333 to learn more about PromotEdge pay per click advertising and management services for small and large enterprises.